1. How To Create a Successful and Profitable Training Business
WEek 7

2. RECAP The Secrets of Success How To Love Selling & Marketing
Group Coaching Q&A
How to Work Out What To Charge
How To Get Corporate Clients

3. How To Get Clients to Come to You
Why clients will come to you
The best way to get referrals, recommendations and introductions
Why clients buy solutions and how you can convince them you have what they need
How to get recognised as an expert
How to build your profile and get known for what you do

4. Why Would Clients Come to You?
You understand their business
You have been referred or recommended
They have a specific need or problem that they know you can solve
You are an expert or a specialist
They have heard about you

5. The Best Way To Get Referrals, Recommendations & Introductions
Where?
Existing clients
Past clients
People in corporate positions
Other trainers
Friends and Family
Social Media
Make a list of who you know!

6. The Best Way to Get Referrals, Recommendations and Introductions
How?
How could you use existing clients and past clients?

7. How To Use Existing Clients & Past Clients
Ask directly for names of people you could contact.
Get a Testimonial/ LI Recommendation:
ASAP
Have a system
Make it easy for them

8. The Best Way to Get Referrals, Recommendations and Introductions
How?
How could you use people you know in corporate positions?

9. How To Use People You Know in Corporate Positions
Quickest and Easiest Way In!
ASK for introductions to decision makers.
Just Do It

10. The Best Way to Get Referrals, Recommendations and Introductions
How?
How could you use other freelance trainers?

11. How To Use Other Freelance Trainers
Recognise the potential of this strategy
Actively build your trainer network
Social Media
Offline

12. Finding Trainers on Twitter
Use Twitter directories
twibs
twellow
Use #trainers #training #learning
Use my list:
SharonGaskin/lists/top-trainers
See who other trainers are following

13. Finding Trainers on Linked In
Use Advanced Search
Use People You May Know
Find Trainer Groups
Check signature

14. Finding Trainers on Facebook
Join Groups
Find and Like other Training Business Pages
Use Contact Info on Linked In profile
Check signature

15. How To Use Other Freelance Trainers
Recognise the potential of this strategy
Actively build your trainer network
Social Media
Offline

16. How You Can Convince Buyers You Have What They Need
Demonstrate Credibility
Spell Out the Benefits of Working With You
Speak Their Language
Proposals
Website
Linked In profile
Testimonials
Recommendation
Case Studies
Videos
Build a Relationship

17. How To Become a ‘Name’ Writing Articles Public Speaking Write a book
Create content
Contribute to online groups
Social media
Blogging and Guest Blogging
Get involved in a Group, Organisation, or Society
Webinars
Podcasts

18. How To Get Clients to Come to You
Why clients will come to you
The best way to get referrals, recommendations and introductions
Why clients buy solutions to problems and how you can convince them you have what they need
How to get recognised as an expert
How to build your profile and get known for what you do

19. Any Questions?

20. Next Week:
How To GET ASSOCIATE
WORK