1. Journal of International Marketing
Daniel C. Bello, Editor
Georgia State University
A peer-reviewed journal dedicated to innovative scholarly and managerially relevant work on marketing in a global context

2. Journal of International Marketing
Substantive issue in international marketing
Literature-based and scholarly
Conceptually & empirically rigorous
Managerially relevant: new insights for practice
Contribution to knowledge of marketing in a global context

3. Reviewing Process Reviewers Review Procedures
50 member Editorial Review Board
200 ad hoc reviewers in database
Review Procedures
4 reviewers; typically 2 board members
Time to complete review
Average 31 days; Range 5—120 days
Editorial decision in 60 to 90 days
Acceptance rate 20%

4. Developmental Review Process
Identify “kernel of contribution” versus search for reasons to reject.
Explain “how & why” current approach is poor.
Suggest improvements / new approaches that enhance contribution.
If fatal flaw precludes publication, describe problem in detail.

5. Major Reasons for Rejection
Research question not interesting
Poorly motivated; importance not established
Unclear “Contributions” to theory / practice
Poor conceptual development
Underdeveloped construct definitions
Unconvincing logic; lacks overarching theoretical framework
Research design / measurement inappropriate

6. Reviewer’s Perspective
“The research merely empirically describes this setting…there are no broad principles and nothing to generalize”.
“This study’s theoretical foundation is inadequate…the author’s arguments are simply speculations without any logical basis”.

7. Reviewer’s Perspective
“…constructs are not properly defined or labeled…there is a great deal of ambiguity”.
“Sample is limited to small and medium-sized exporters without a rationale. Hypotheses seem more relevant to larger exporters with resources…the findings are confounded by firm size issues.”

8. Journal of International Marketing
Web site:
Publication Criteria & Review Policies
Editorial Procedures & Manuscript Guidelines
Tables of Contents & Article Summaries
Editorial Review Board
Best Article Awards
Editorial office contact information

9. Manuscript Submissions
Or contact
Daniel C. Bello, Editor
Journal of International Marketing
Dept. of Marketing
Georgia State University
Atlanta, GA 30303