1. 2017 Central Coast Insights Survey
Compiled by Kathy Archer
Presented by
David I. Freed, Chairman
The Silverado Group
For the Full Survey go to our website
© Wine Industry Symposium Group

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2017 Highlights
OVERVIEW
SUPPLY
What’s driving the up-market consumer
Grape contract strategies for a rising market
Authenticity & personalization
Wineries buying vineyards to secure supply and prices
Industry concerns and changes
Labor/water/climate change
VARIETALS
 PRICING
Dynamic growth in red blends
Grape pricing trends
Strong demand for Cabernet and Pinot and Chardonnay
Wineries raising wine Prices
Global competition for Coastal price points
©Wine Industry Symposium Group

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OVERVIEW
TOP ISSUES
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11. PLANTINGS NIELSEN DATA
VARIETALS
PLANTINGS
NIELSEN DATA
©Wine Industry Symposium Group

12. What’s Hot, What’s Not…. 71% Red 29% White 71% Red 29% White
Allied Grape Growers
Unified 2017

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14. Central Coast or North Coast?
Popular Coastal Planting Regions
Allied Grape Growers
Unified 2017
San Luis Obispo County
(Paso Robles)
Monterey
Santa Barbaaraa
County
Sonoma County
Napa County
Sonoma/Napa
Sonoma/Napa

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SUPPLY
Issues Affecting
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1st Place Last Year
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30. Grape Prices Winery Prices Profits & Revenues
PRICING
Grape Prices
Winery Prices
Profits & Revenues
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???
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38. M & A in Central Coast Wine Industry
Five Rivers to Trinchero
Rita’s Crown - Sea Smoke - (Riboli) 2016
Robert Hall to O’Neill Vinters - 016
Chalone to Foley
Talbott to Gallo
Eberle to Eberle
Meiomi to Constellation
Chronic Cellars to Winery Exchange
©Wine Industry Symposium Group

39. ©Wine Industry Symposium Group
2017 Highlights
OVERVIEW
SUPPLY
What’s driving the up-market consumer
Grape contract strategies for a rising market
Authenticity & personalization
Wineries buying vineyards to secure supply and prices
Industry concerns and changes
Labor/water/climate change
VARIETALS
 PRICING
Dynamic growth in red blends
Grape pricing trends
Strong demand for Cabernet and Pinot and Chardonnay
Wineries raising wine Prices
Global competition for Coastal price points
©Wine Industry Symposium Group

40. 2017 Central Coast Insights Survey
Compiled by Kathy Archer
Presented by
David I. Freed, Chairman
The Silverado Group
For the Full Survey go to our website
© Wine Industry Symposium Group