1. Presented to: Hormel Natural Choice
Triton Digital
Presented to: Hormel Natural Choice

2. Triton Engagement Network
OVER 10 MILLION CONFIRMED MEMBERS
BUILDING AN ENGAGEMENT NETWORK WITH THIS IN MIND:
REACH Communicate directly with loyal database members TRAFFIC Creating relevant and engaged relationships through rich content and promotions TARGETING Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach TRACKING Every member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment
REACH
1,000+ Media Brands
90 Million Monthly Display Impressions
10.4 Page Views Per Visit
CONTEXTUAL TARGETING
Demo
Gender
Geo
Device
Format
Content
Interest & Search History
INVENTORY
Pre-Roll
IAB Display
Page Sponsorships
Custom Trivia
Featured Links (CPC or CPM)
Research & Lead Gen Survey
ENGAGEMENT PLATFORMS
Loyalty Rewards Network
Contesting (UGC, Photo Splash, Video Splash, Text Uploads)
Sweepstakes

3. Triton Digital Engagement Platform
Powering The World’s Media Companies
Triton Media Group is leading the convergence of traditional and new media by bringing together best of breed interactive platforms that connect on-line and over the air media for advertisers and broadcasters.

4. Triton Digital: Listener Loyalty Sites
Examples of Triton Digital - Loyalty sites…

5. Traffic Driving Trivia Engagement1 1
The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 1 2 2
A click reveals the actual trivia question and a hint button.
Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. 3 3 4
The participant enters the answer on the Triton site and receives a points based reward. 4

6. Trivia Example
400

7. Video Trivia Example 1 1
The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 2 2
Brand inclusion in trivia name (i.e. Allstate’s Awesome Video Trivia) 3 3
Brand Logo inclusion in daily trivia engagement
The participant enters the answer on the Triton site and receives a points based reward. 4 4

8. Video Trivia Example
Preservative free

9. Sweepstakes/Contests
Custom graphics/text designed around your brand
Links to your website
Unique URL
What you get
Welcome Page (with registration)
Confirmation Page
Follow Up
Welcome Page

10. UGC Contest Custom graphics/text designed around your brand
Activated across engagement network
Comes with Unique URL
Place it anywhere you like.
Embed the contest on its own stand-alone site
on your website
on your sponsor’s website
You can even include the contest and contest listings within our loyalty clubs
Optional opt in via registration available

11. UGC Contest Easy to enter interface. Benefits
Snap a photo (photo, video or text)
Upload right on our platform
Share and vote
Benefits
Expose your brand across a membership database of 10 million confirmed members
Align your brand with fun, entertaining content

12. UGC Contest
Members can share their entry to their social media sites to get additional votes.
With social sharing, the members do the work for you, sharing your contest virally and leveraging their vast social graphs.
Benefit – Your brand gets additional social media coverage

13. UGC Contest
Example of when someone adds a comment to an entry and posts to Facebook.
Coupled with Facebook’s “Like” feature you can now propel your brand, further.

14. UGC Contest
Benefit:
Follow up to include thank you text along with links to your site

15. Triton Digital
Thank You