1. Nissan Awareness/ChooseNissan.com & TRITON DIGITAL
2016 PROPOSAL

2. ChooseNissan.com Campaign Needs
Objective: Increase awareness of Nissan’s retail offers across targeted DMAs by driving traffic and increasing shopping actions, research and leads on ChooseNissan.com DMA-specific homepages.
Triton’s role: Utilize the Triton Digital Network to reach automotive consumers, comprised of Adults 25-54, both regionally and by DMA who listen to streaming music and news. Tap into our network, while we use Premium Publishers like Slacker, Samsung MILK Music & Apple Music to effectively reach your audience who listen to streaming music In addition we will target actively engaged sport enthusiasts with Triton’s newest exclusive partnership with the MLB’s At Bat App.
2016 Audio Timing:
2016 Flights activated 4/4 for 52 weeks by month and individual DMAs as needed (MLB opening day is 4/4/16)
Added Value:
Turn Key UGC Contest across Triton’s 600+ Radio Station Engagement Network as well as live on clients home page, Facebook page, Instagram page, etc. Triton will handle all elements including execution and legal. Prize TBD
Creative production of audio and resizing of companion banners (iAD)
All synced audio companion banner impressions

3. ChooseNissan.com proposals: Publishers Included
TDN (Triton Digital network): Triton’s network of premium digital broadcast publishers
Slacker Radio & Samsung MILK: Pureplays powered by Slacker’s extensive library of over 13 million songs
Slacker Radio: 35M registered users/ 3.7M monthly uniques
Samsung MILK: Free app that comes installed on Samsung devices & desktop
MLB At Bat: The official audio Streaming App of MLB Available on MLB.com & via the At Bat App
All Impressions are Served In-Game Only in Between Innings & Pitching Changes
91M Streams per season

4. Slacker Radio & Samsung Milk
100% Page Takeovers with ALL Desktop Audio!
All Clickable Display Ads – More Click Opportunities Drive Higher CTR
3.7M Monthly Uniques
Ads cannot be skipped
272x272 Album Art, 728x90, 300x x272 Remains in Playlist History for Later Engagement
SAMSUNG MILK
Free App that Comes Installed on Samsung Devices & Desktop
1.3M Unique Listeners Per Month
Ads cannot be skipped
272x272 Album Art

5. Apple APPLE About Apple Music Market Reach Listening Experience
Radio Re-Imagined, Brought to You by iTunes, The World’s Deepest & Most Popular Digital Music Store
Market Reach
Over 800M iTunes Accounts1
Listening Experience
Through Ecosystem, iTunes Music Catalog, Music Programming, Personalization, Siri and iCloud
Targeting
Age, Gender & HH Income
Location (DMA, City, State, Zip)
Hispanic
iTunes Preferences
Context (When & Where Users Use iTunes)
Demographics
43% Male / 57% Female
24% 18-24
26% 25-34
26% 35-44
Unique Features
Featured Stations
Seamless Purchases Through iTunes
Over 30M Tracks2

6. MLB At Bat MLB Game Day Audio :30-Second Audio Creative
Audio Impressions only Air During Live Games: Monday – Sunday
3 Ads Between Each Inning & Pitching Changes
Avg Listener Spends 53 min / visit (21-49)
59% of Users Open the App Every Day
5.5M Daily Avg Starts

7. ENGAGEMENT 10M Confirmed Members Traffic Tracking Engagement Platforms
Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach
Traffic
Create Relevant & Engaged Relationships through Rich Content & Promotions
Tracking
Every Member's Engagement is Tracked & Measured Allowing you to Better Optimize Your Campaign & ROI
Engagement Platforms
Loyalty Rewards Network
Contesting (UGC, Photo Splash, Video Splash, Text Uploads)
Sweepstakes
Reach
1,000+ Media Brands
90M Monthly Display Imps
10.4 Page Views Per Visit
Contextual Targeting
Demo & Gender
Geo
Device
Format & Content
Interest
Search History
Inventory
Pre-Roll
IAB Display
Page Sponsorships
Custom Trivia
Featured Links (CPC or CPM)
Research & Lead Gen Survey

8. Sweepstakes ADDED VALUE 10M confirmed members
Grab your audience's attention beyond the stream leveraging Triton’s engagement network to increase your reach!
10M confirmed members
ADDED VALUE
Custom graphics/text designed around your brand
Activated across engagement network
Comes with Unique URL
Place it anywhere you like.
Embed the contest on its own stand-alone site
on your website
on your sponsor’s website
You can even include the contest and contest listings within our loyalty clubs

9. Sweepstakes Continued…
Optional opt in via registration available
Benefits
Expose your brand across a membership database of 10 million confirmed members
Align your brand with fun, entertaining content
Social Sharing
Our platform gives members different options to share the contest
Members can share contest for extra entries
Benefits
Your brand gets additional social media coverage
Follow up to include thank you text along with links to your site

10. Traffic Driving Trivia Engagement1 1
The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 1 2 2
A click reveals the actual trivia question and a hint button.
Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. 3 3 4
The participant enters the answer on the Triton site and receives a points based reward. 4

11. Trivia Example
300

12. Campaign Summary 2016 Plan Added Value:
Creative production of audio and resizing of companion banners
All synced audio companion banner impressions
Turn Key UGC Contest across Triton’s 600+ Radio Station Engagement Network as well as live on clients home page, Facebook page, Instagram page, etc. Triton will handle all elements including execution and legal. Prize TBD

13. THANK YOU FOR INCLUDING US!
John Fraser
Director of Sales