2. World of Professional Mass Communication
1. New mass media and new forms
of older media will always arise.

3. World of Professional Mass Communication
2. History shows us that as new media arise,
the old media are NOT destroyed.

4. World of Professional Mass Communication
3. Evidence of this specialization, which is
often introduced with new technologies,
is everywhere.

5. World of Professional Mass Communication
4. Another basic principal today is
GLOBAL COMMUNICATION.

6. What about education for the people who work in mass communication?

7. U.S. journalism schools have become more popular
182,180
11,000

8. The bedrock of a profession or field aspiring to become a profession is a body of knowledge that can be transmitted to people who enter the field.

9. Evidence of journalism education’s success
85% of the new hires on daily newspapers
are now journalism graduates.

10. Journalism-mass communication enrollments are growing in U. S
Journalism-mass communication enrollments are growing in U. S. universities.
182,180
147,000
71,600

11. Fields with the Largest Enrollments at UNC-CH
Field Number of Majors
Business Administration 2,230
Journalism and Mass Communication 1,616
Biology ,538
4. Psychology 1,231
Figures are for Spring 2002 from the Registrar’s Office. They include freshman and sophomore pre-majors through graduate students.

12. Enrollment Trends at UNC-CH: Undergraduate Units
Change % Chg.
Jour. & Mass Comm %
Public Health N/A
Nursing %
Arts & Sciences , , ,529 1, %
General College 5, , ,883 1, %
Medicine %
Business Admin %
Continuing Studies %
Dentistry %
Education %
Total ,609 15,410 14,960 2, %
Figures are from the Registrar’s Office. Change is from 1971 to Spring 2002.

13. Enrollment Trends at UNC-CH: Graduate Units
Change % Chg.
Medicine %
Jour. & Mass Comm %
Nursing %
Business Admin %
Pharmacy %
Public Health %
Dentistry %
Info. & Lib. Science %
Social Work %
Continuing Studies , %
Arts & Sciences 2,250 2,464 2, %
Education %
Total ,573 6,821 6,196 1, % Figures are from the Registrar’s Office. Change is from 1971 to Spring 2002.

14. Enrollment of majors in the School has increased 67% since 1990.
945
565
These figures are juniors, seniors and graduate students.

15. Carroll Hall School of Journalism and Mass Communication

16. The School moved to Carroll Hall in July 1999.
Tripled our usable space.
Enabled us to add new activities and facilities:
Television studios.
“Carolina Week,” a 30-minute news magazine.
Executive Education program.
Charles Kuralt Learning Center.
Park Library.

17. Technology Infrastructure
11 computer labs
5 computer classrooms
3 Macintosh classrooms for photojournalism, multimedia production, graphic design, layout and editing.
2 PC classrooms for news writing, editing and multimedia production.
Mac and PC Multimedia lab
State of the art hardware and software for multimedia production.
Research lab with quantitative and qualitative analytic software.
Open PC lab with software used in all School classes.
Library PC labs.
Audio and video editing suites for electronic journalists.
TV studio.

18. Background
First journalism course taught in (English).
Department of Journalism formed in 1924.
School of Journalism formed in 1950.
Became the School of Journalism and Mass Communication in 1990.

19. The School’s Reputation
“Exceptionally well-balanced professional-academic approach that makes it arguably the best all-around program in the country.” (1997 re-accreditation report.)
Twenty-three former students and faculty members have won or been a major part of 26 Pulitzer Prizes.

20. The School’s Reputation
Nine faculty members and three graduate students have won all-campus teaching awards.
Ten of the 22 UNC-CH Favorite Faculty Awards for 2000 for the whole campus went to School faculty members.

21. Our Bywords
Fair
Full
Accurate

22. News-Editorial Journalism Sequence
Oldest and core sequence in the School.
Enrollment constant although percentage of students is less than 20 years ago.
Prepares students for careers in newspapers or magazines.
Core courses: Newswriting, reporting, editing, electronic information sources, law and ethics.
Courses emphasize full, fair and accurate reporting and writing.
News-ed students' success in Hearst competition.
Graduates working at The New York Times, Wall Street Journal, USAToday,Chicago Tribune--all over the U.S. and around the world.

23. Advertising Sequence Second-largest sequence.
Graduates work in creative, production, sales, research, media and management. Campaigns developed by alumni include Nike, Saturn, M&Ms, Pizza Hut, ESPN, McDonalds, Audi and Microsoft.
Faculty include practitioners with experience in more than 40 national brands, as well as academics with significant experience in research and national leadership in academic organization.
Direction of curriculum includes teaching new disciplines of sponsorship, promotion, direct and interactive as well as traditional advertising techniques.

24. Public Relations Sequence
Became full-fledged sequence in 1990.
Now largest sequence in School.
Course of study combines practical and theoretical aspects of public relations.
All public relations courses contain service- learning components.
Graduates find jobs in a number of sectors, including government, nonprofit, corporate and agency work.

25. Visual Communication Sequence
Sequence Options
Graphic Design
Multimedia
Photojournalism

26. Electronic Journalism
Graduates at CBS, CNN, ABC, NBC and others.

27. Career Services
The School’s full-time career services director works closely with students in finding internship opportunities and quality entry-level jobs. The career services director works closely with friends and alumni seeking new jobs.
Students are encouraged to meet regularly with the career services director to fine-tune career plans. Students receive critiques of résumés and cover letters and get coaching on how to network with professionals in their career fields.

28. Career Services
This school year 29 media outlets have conducted on-campus recruiting visits. Among the companies: The Washington Post, St. Petersburg Times, Fairchild Publishing, ICF Consulting and ESPN.
Students have already been offered internships at The Washington Post, The Dallas Morning News, St. Petersburg Times, The Wall Street Journal online edition, the National Hockey League and Young & Rubicam advertising, among others.
Last year students accepted jobs at a range of media companies such as Foote Cone & Belding Advertising in New York; CNN; First Union Bank; The Outer Banks Sentinel; The Times-Picayune in New Orleans; Conde Nast Publications; Fleishman-Hillard and Schwartz Public Relations. Most graduates seek jobs along the East Coast and Southeast.

29. Graduate Program Reputation Facts and Figures
“One of the country’s very best programs.”
-1997 ACEJMC accreditation report
“Unquestionably, one of the finest in the country.”
“The School’s Ph.D. program is regarded as one of the best in the country.”
-1997 UNC-CH Graduate School review
Facts and Figures
Spring 2001 enrollment: 48 Ph.D. students; 50 M.A. students
2000 graduates: 14 Ph.D., 22 M.A.
2001 applications: 55 Ph.D., 163 M.A.

30. Graduate Program M.A. Program Two tracks:
Professional – emphasis on development of professional skills, prepares students for an array of mass communication jobs.
Mass Communication – emphasis on research, prepares students for doctoral studies or positions in teaching, commercial research or specialized reporting.

31. Graduate Program Ph.D. Program
Individualized, interdisciplinary programs of study based on student interests and needs.
Prepares graduates for academic careers or research positions in mass communication industries, advertising agencies, market- and opinion-research firms, business or government.

32. Graduate Program Park Fellows Established in 1997
14 Park M.A. Fellows selected each year, two years of funding
Annual stipend of $10,000
Full tuition, fees and health insurance
$2,000 per year for travel and research
Ten Park Ph.D. Fellows selected each year, three years of funding
Annual stipend of $18,500

33. Important international programs:
Graduate Program
Important international programs:
Monterrey Tech in Mexico City.
Eritrea.
Russia
Brazil
Chile

34. Graduate Program Sampling of student achievements
30 research papers presented at the 2001 Southeast Regional Colloquium of the Association for Education in Journalism and Mass Communication.
7 of the 11 top awards at the Regional.
25 papers presented at the 2000 AEJMC Convention in Phoenix.
Tanner T.A. Awards in 2000 and 2001.
Two “debut” awards at the 2000 Broadcast Education Association conference.
A National Mark of Excellence Award from the Society of Professional Journalists.

35. Development and Alumni Affairs
We have more than 7,100 graduates from our School.
There are 3,657 alumni living in North Carolina.
Our alumni live in all 50 states, the District of Columbia, two U.S. territories and 29 countries.

36. Development and Alumni Affairs
The Development and Alumni Affairs Office in the School serves to enhance relations and promote communication with alumni and friends.
Generous alumni and friends have helped us raise more than $5 million in private funds to pay for renovating and equipping Carroll Hall.
As of Feb. 5, the School reached 40% of its overall “Carolina First” campaign goal of $25 million.

37. Development and Alumni Affairs
JAFA (Journalism Alumni and Friends Association) enables alumni and friends to participate actively in School affairs, fosters camaraderie and provides the opportunity for them to contribute to the School’s well-being.
Regional chapters of JAFA are active in Washington, D.C., Atlanta, Charlotte, Chicago, Research Triangle Park, Philadelphia and New York City.
    

38. Other School Activities
Extensive outreach to N.C. high schools.
Important international programs (including Mexico, Russia, Chile and Cuba).
Mid-career educational programs for professionals.

39. Executive Education Program
Launched in 1998 with a grant from the School of Journalism and Mass Communication Foundation.
The program offers day-long to week-long continuing education workshops to journalism, public relations, marketing and design professionals.
Seminar topics have included:
Covering the North Carolina Latino Community (for print and broadcast journalists)
Redefining Marketing (a course in integrated marketing communication strategy)
Public Relations on a Shoestring (for small business and nonprofit organizations)
Healthcare Advocacy Through Media Relations (for healthcare professionals)
The Business of Sport (for sports marketing and media professionals).

40. Summary
The best journalism-mass communication program in the country.

41. Journalism and Mass Communication
More emphasis will be placed on research and on ways to use new technologies to increase excellence in reporting, editing, photojournalism, advertising, broadcast journalism, graphics, public relations and all parts of what we broadly define as mass communication.

42. Journalism and Mass Communication
Graduate education will draw an even larger portion of our attention and resources.

43. Journalism and Mass Communication
Continuing education will become even more important through an array of workshops and seminars.

44. Journalism and Mass Communication
Each journalism school should educate students in processing information concerning specialties of the geographic region.

45. Journalism and Mass Communication
Journalism should not attempt to be all things to all people.

46. Journalism and Mass Communication
Fortunately for those of us working
in journalism and mass communication,
the future looks bright, indeed.