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Strategic frameworks report
Course assignment
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Utilize the strategic frameworks learned in class with your IDBM industry project !
I have gathered here strategic- level frameworks related to the last four days of the course Instructions: From the following frameworks, choose three most applicable to your IDBM industry project Study the logic of the framework from the links provided. If unclear, search for more examples: most are well documented over the internet. Return the assignment as powerpoint or .pdf output of the software of your choice Grading: maximum of five points each of the three frameworks
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List of frameworks Porter 5 –forces framework PEST-analysis
SWOT-analysis Ansoff growth matrix BCG-matrix Service Blueprint Customer Journey map DART (Dialogue, Access, Transparency, Risk/Benefits) Edvardsson & Olsson service model (Service system, Service process, Service concept)
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Porter 5 –forces framework
Porter, Michael E. "The five competitive forces that shape strategy." Harvard business review 86.1 (2008):
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PEST-analysis estanalysisfreetemplate.htm
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SWOT-analysis https://en.wikipedia.org/wiki/S WOT_analysis
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Ansoff growth matrix tool
Note: Read instructions from the web and google for applications e.g. Select the applicable growth strategy / strategies, then justify your decision with a couple of sentences. - What combinations of markets and novelty your project represents and why? Where are the competitors located? Ansoff, H. Igor. "Strategies for diversification." Harvard business review 35.5 (1957):
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BCG-matrix m/content/classics/strategy_the _product_portfolio/ owth–share_matrix Where is your case now? What path it will follow in the future?
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Service Blueprint Bitner, Mary Jo, Amy L. Ostrom, and Felicia N. Morgan. "Service blueprinting: a practical technique for service innovation." California management review50.3 (2008): Note: If you are not familiar with tools to draw the blueprint. You can draw it by hand and take a photo for your assignment
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Customer Journey map Related to service blueprint.
Highlights customer experience. Many types exist 13/11/01/a-quick-guide-to- customer-journey-mapping/ ki/Customer_Journey_Maps
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DART ( Dialogue, Access, Transparency, Risk/Return)
For Company – User interface Interesting framework to manage co-creation with the customer. Ramaswamy, V., Co- creating value through customers’ experiences: the Nike case. Strategy & Leadership, 36(5), pp.9–14.
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Edvardsson & Olsson service innovation model
Not mainstream framework but useful Edvardsson, Bo, and Jan Olsson. "Key concepts for new service development." Service Industries Journal 16.2 (1996): Use ”value proposition of a service” template! Toivonen, M., Tuominen, T., & Brax, S Innovation Processes Interlinked With the Process of Service Delivery - A Management Challenge in KIBS. Economies et Sociétés: Economic and Management of Services Series(3):
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