1. Using Mobile to Engage with Visitors
This entire document is the property of TXT4 and is protected by copyright. It is confidential and issued on the express condition that, without the written consent of the authors, it is not copied or used except for the purpose for which it is communicated, nor is it to be communicated to anyone outside the recipient’s company. It is returnable on demand together with any copies made by the recipient. These proposals or adaptations of them can only be used after agreement has been reached by all parties.
© TXT4

2. Who am I? Andrew French Vertical Manager, Tourism at TXT4
TXT4, Tourism Industry specialist
First client was VisitBritain back in 2003
Have formed a strategic partnership with Carrier Direct Marketing to help make the mobile solutions available to all

3. Workshop Overview Setting up and implementing mobile campaigns
Way to increase your existing postal and electronic contact lists and build a mobile database
Making your advertising and marketing accountable
Getting destination message into the palms of visitors hands
Ideas for increasing the value of visitors

4. Lincolnshire Tourism………………….

5. The challenge Capture as many visitor details as possible
Know who their visitors are and where they come from
Target specific visitors with offers or events
Provide information on offers and attractions whilst visitors are on the move
Cost effective and reliable solution

6. Postal Data Capture

7. + + Postal Conversation VIBRANT Andrew French 1 SE3 0LR
Thanks, please reply with your NAME, HOUSE NO. & POSTCODE. We don’t spam:
Thanks, info to 1 Kidbrooke Park Road…If incorrect reply with full address. For no more texts reply STOP
Consumer Replies with a KEYWORD +
VIBRANT
Consumer Replies with a NAME & HOUSE NO & POSTCODE +
Andrew French
1 SE3 0LR

8. Benefits Increased response leading to larger visitor database
24 hour response management
Validated and qualified prospect data
Track media metrics
Experian profile
Mosaic analysis in real-time

9. Data Capture

10. * * * Email Conversation WALK Andrew.french@txt4.com
An has been sent to If incorrect reply with correct address.For no more texts reply STOP
Thanks, for offers by please reply with your address. For no more texts reply STOP
Consumer Replies with a KEYWORD *
WALK
Consumer replies with an address. *
SMS triggers the TXT4 system to send a automatically. *

11. Big influx of visitors

12. Some more mature

13. Some slightly younger…..

14. Solution
Provide an SMS based voting system for the floats at the Spalding Flower Show
Capture as many mobile numbers as possible
Target visitors with future events and offers
Solution needed to be accessible in real-time
Needed to be cost effective to setup and implement

15. Float Vote Visitor texts: FLOAT A
TXT4 Responds: Vote received! Winner will be contacted by phone. For a coffee & danish for only £2, show this text at the Springfields Garden Centre. Valid after 3pm to 31May

18. Visit Scotland Big influx of visitors
Want to disperse them around the area
Promote members attractions and venues
High spending visitors
Short stay

19. Visit Scotland

20. WAP Creative

21. Visit Peak District Want to use existing media and publications
Steady stream rather than a big influx of visitors
Distribute visitors around the area
Provide offers on behalf of partners/attractions

22. Creative Examples

23. Let’s see this working TEXT – YORKSHIRE to 84118
Imagine you’re a visitor on holiday
You don’t have internet access
Would love to do something but your not sure what
TEXT – YORKSHIRE to 84118
Special offer for theatre tickets
Can be redeemed and tracked

24. Thank you +44 (0)20 7729 0700 +44 (0)79 3238 6974 Andrew French
 TXT4 Limited
Unit 4.02
The Tea Building
London
E1 6JJ 