1. The Changing Data Integration Landscape: The Impact of Cloud and Dynamics 365

2. Digital Business Brings New Integration Challenges
More Applications, More Data, Highly Configured Workflows, Greater Access
SaaS / Cloud Apps
Financial HR
Sales
Service
Marketing
Supply Chain
Data Services
Marketing Automation
IoT
Procurement
Recruitment
Mobile
Travel
Mobile
Mobile
BI / Analytics
Collaboration / Web Conf.
Collections / AR
CPQ
HR and Talent Mgmt
On-Premises
Satellite Offices / Divisions
CRM
ERP
Call
Center
Project Mgmt
Legacy Apps
Legacy App
Custom App
Supply Chain
Database / Warehouse
Sales Productivity
BI / Analytics
Content Mgmt
App. Dev.
Office Suites
This diagram depicts the Application Landscape that is common across many organizations
Fast-changing SaaS and increasing availability
A mix of cloud and on-premises apps
Adding or consolidating divisions and systems
More data
More users
Organizations are using more specialized applications as they seek greater agility, better customer insights, better products, streamlined processes, etc.
That requires integration for the end user to see the value.

3. Common Integration Challenges
“I have many integration requests, not enough time to address them.”
“We’re only using one Dynamics 365 module, and it needs to connect to on-premises and other cloud apps.”
“We don’t have the tools to troubleshoot and support.”
“Maintaining someone else’s custom integration drags down developer productivity.”
Integration, including integration with the new Dynamics 365, has its challenges.
Do any of these sound familiar to you?
“I have many integration requests, but not enough time to address them.”
Based on the previous slide most organizations are experiencing a surge in integration needs. integration is seen as a critical factor that will drive success– for things like improving the customer experience, enabling sales teams engage better with prospects, and for marketing to create revenue-generating programs.
“We are only using one Dynamics 365 module and it needs to be connected to on-premises and other cloud apps.” Unless your organization is able to start from scratch and deploy the entire Dyn365 offering, then you will need to integrate with other systems.
“We don’t have the tools to troubleshoot and support.” We hear this a lot when organizations think about building custom integrations. Building the initial integration is the easiest part. It’s the testing, debugging, monitoring, updating, maintaining that is the bulk of the effort. If you are building your own you need to factor this effort in.
“Maintaining someone else’s customer integration drags down developer productivity.” Again if you are thinking writing your own integration, developers hate to maintain someone else’s code and even to maintain their own code (not interesting), so anything you can do to reduce the maintenance costs will help you achieve long term success.
And integrations that are custom-coded – what happens if your IT team needs to try to fix an integration that was coded by someone else?
At Scribe, we hear these types of questions all the time
It’s not just the anecdotal issues that we hear all the time… (next slide)

4. >90% of Integration TCO Comes After Initial Deployment
Your Project Success is Determined Over the Integration’s Lifecycle
Month 12: Re-staff – The lead integration designer resigns
Month 24: Update link to API – new CRM API breaks existing the integration
Month 0:
Integration deployed (CRM and ERP)
Month 6: Debug – ERP fields changed, order data stopped flowing
Success
&
Profitability
Month 18: Replace integration – New VP of Marketing adds a marketing automation system
Month 1:
Add new fields for Sales
Month 8: Add new integration - Sales wants to enrich the CRM data with industry data to improve sales prospecting
According to Gartner, 90% of TCO of an integration comes after initial deployment.
So Adaptability, scalability, and maintainability are extremely critical factors of long term success.
On day 1 your new systems go live and your integration goes live. You’re done!
Barely into month 1: sales wants to add some new fields to the CRM system. And pass them to the ERP system.
In month 6 order data stopped flowing to/from the ERP system. You are pretty sure it isn’t the integration code, but you have to diagnose issue and hopefully you have good documentation.
By month 8, sales has recognized the value of integrating various data sources into CRM and wants to bring in a new data source to improve prospecting.
Here it is month 12, and the unthinkable happens. Your integration developer resigns. No one else knows the system.
It’s now 18 months into the deployment, the new marketing VP wants to add a marketing automation system and you have to update your integration accordingly.
We’re 2 years down the road and the CRM’s API is updated and you’re pretty sure it’s going to break your integration.
Managing an integration lifecycle requires the agility and adaptability that custom coded scenarios can’t provide.

5. Scribe’s iPaaS Offers Speed Advantages
Hub-and-Spoke Design, Connector Library, Self-Documenting Interface
ERP - Finance
Marketing, Social Collaboration
Scribe iPaaS
CRM, Sales, and Service
BI / Data Services
Technology - Data Services
A solution to these common problems is an integration solution like Scribe’s iPaaS.
Scribe Online was built for the cloud and for speed to significantly reduce the integration task from months to days.
It effectively offloads a lot of the development and maintenance time/cost
Through:
pre-built connectors to the applications you want to integrate. Download, click, connect.
A hub and spoke design that reduces customization and maintenance costs.
Our self-documenting “no code” interface that reduces development, makes easy enough to edit and adapt so that maintenance hassles are reduced.
Scribe’s iPaaS works with dozens of cloud and on premises applications and supports the entire Dynamics suite of products, including all the modules of Dynamics 365 plus CRM, CRM Online, NAV, AX, and GP.
And if we don’t already provide a custom connector for your application, we have technology connectors that work with most applications or you can even create your own connector to your custom application.
RESTful

6. Even Dynamics 365 Users Need Integration
Integration within Dynamics 365
Migrations/Upgrades to Dynamics 365
Integration to other ERP and CRM Systems
Integrations to Cloud Apps
It’s important to have an integration solution even with a suite of products like Dynamics 365 because you may have to integrate the modules within Dyn 365 to suit your specific business needs or processes.
If you are moving to Dynamics 365, chances are you also need to migrate your data from a system you are using now. Even a move from say on prem CRM 2013 to Dyn365 requires data migration.
Finally, you may have many other cloud applications you want to integrate with now and in the future.
Integration with Cloud Marketing Automation solutions is what we frequently see.

7. Scribe Online iPaaS – Overview
Architecture
Unlimited connectivity
Multi-tenant architecture
Workloads can be distributed
Simple Cloud UI handles configuration & monitoring
Web API & SDK allow extensibility & custom connectivity
Benefits are a platform that is
Ease of use – even without a large staff you can build integrations, both easy or complex
Speed to delivery – our clicks not code platform and pre-built connectors enable up to 70% reduction in integration development time.
Tailored integration – optimized to support your unique application configurations and customizations by offering Technology connectors and a Connector Development Kit.

8. Education and Public Sector Sports, Media, and Entertainment
Scribe Software
Trusted Integration Partner
Agile data integration software (since 1995): iPaaS, on-premises
Power of choice: cloud, on-premises, hybrid product portfolio
14,000+ customers and partners Worldwide
Solving integration challenges in all industries
Gartner Magic Quadrant and Forrester Wave Report
Financial Services
Education and Public Sector
Sports, Media, and Entertainment
Manufacturing
Services

9. Free Trial: https://www.scribesoft.com/products/trial-software/
Questions?
Free Trial:
Contacts:
Libby Bishop
Public Sector Sales Manager
Scribe
Scott Hansen
Senior Solution Engineer
Scribe