1. Branding Your Swim Lesson Program
Brad Chiasson
Aquatic Specialist
Canton Leisure Services
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Start With A Brand Logo Contract Out vs. In House
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Start With A Brand Logo
Contract Out vs. In House
Carl – Saint Creative
Marketing Department
Contact Local Universities
Community College
Graphic Design Classes
Tap Into Staff Talent
Summit Shark
Websites
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Brand Message Experience the Summit Difference………
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Brand Message Experience the Summit Difference………
Key Message To Communicate The Brand
What Makes Your Program Unique?
Full Fitness Facility
Recreation Programming
Birthday Parties
Special Events
Customer Service
Register online
Registration on Pool Deck
IPad
Refunds
Transfers
Check In Table
Ways To Register
Session Based
Ongoing Based
Incentives/Discounts
Low Season 15% Discount
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Create A Voice Safety is #1 Clean Facility Family Friendly
Training
Lifeguard – 32 Hours
WSI – 30 Hours
Monthly In-service
Clean Facility
Family Friendly
“Hub” of Community
Promoting Healthy Lifestyles
Infants to Seniors
Therapeutic Program
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Integrate Your Brand Colors Be Consistent
Less colors, less printing costs

6. Integrate Your Brand Cont.
Marketing
Open Swim Flyer
Facebook
Twitter
Instagram
Website
Local Newspaper
Special Event Picture Frame
Picture Week
Swim with Santa
Pumpkin Patch In the Pool

7. Marketing Ideas Brochure Professionalism Participant T-Shirts
Actual Participants
Professionalism
Staff Name Tag
Swim Instructor Shirts
Participant T-Shirts
Table Cover
Water Bottle
Towels
Any other unique marketing ideas?

8. Develop A Tagline
Concise Statement That Captures The Essence Of Your Brand

9. Timeline Develop A Plan With A Realistic Timeline 1st Year 2nd Year
Logo Design
$400
2 to 4 Colors
Drawstring Bag
$1.50
Blue and Orange Towels
Goggles
Picture Frame
$1.75
Table Cover
$200
Check In Table
Name Tag $9
Aquatic Supervisors
Brochure
$2,000
Create Voice
Safety/Training

10. Timeline Cont. 3rd Year Swim Cap Participant T-shirt
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Timeline Cont.
3rd Year
Swim Cap $4
CPST Swim Meet
Pro Shop $5
Participant T-shirt
$4.75
Winter 2 Promotional Piece
Pro Shop $8
Goals For 4th Year
Family Locker Room
Hair Dryers
Colorful Walls
Aquatic Center
Update Seating
Update Rule Boards/Signs
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Recap
Logo
Brand Message
Create Voice
Integrate
Marketing
Tagline

12. Questions?