1. Farm-level Crisis Plan
Cindy Cunningham
Assistant Vice President, Communications
National Pork Board

2. Do YOU Need a Farm-level Crisis Plan?
Good policy
Good for the company
Process makes the organization stronger
Good for the people
They don’t have to guess what they should do
Everyone knows their role
Good for the pigs
The process can expose potential vulnerabilities
Minimizes risk

4. Pork Industry Crisis Preparedness Unified Approach
National Crisis Plan
Pork Board, NPPC, AASV, USMEF
Link in industry plan
State Association Crisis Plan
Customizable to state association
Farm-level Crisis Plan
Customizable to specific farm
Show Pig Crisis Plan
Specific to shows and exhibitions

5. Pork Industry Crisis Plans The Framework
Tool to assist in assessing and responding
Not substitute for thought, judgment or experience
Enhances our ability to:
Think clearly under stress
Make sound judgments
Bring valuable experience in devising/executing response
Every crisis is different

6. Steps In a Crisis Assess the situation
Activate the crisis team appropriate to the need
Devise the response plan
Execute the response
Evaluate the response

7. Farm-level Crisis Response Plan Template
Easy to access
Dynamic editable PDF form
Web-based at pork.org
CD/DVD
Print paper copy of completed template
Team members keep copies off-site and at home

8. Farm-level Crisis Response Plan Template
Partner to Emergency Action Plan
Site-specific plan
Hazard plan
Maintenance and training
PQA Plus

11. Farm-level Crisis Response Plan
Crisis Triggers
Situations are varied, but could come from:
Animal welfare issues
Air- or water-quality issues
Natural disasters
Foreign animal disease
Human health concerns
Community relations issues
Audience question: What are some of the situations that can trigger a crisis?

16. Questions