1. Crafting Effective Risk Communications Strategies
Suzanne L. Frew
Risk Communications Consultant,
CirclePoint
eCommunity Summit
Las Vegas, Nevada
August 25, 2006

2. Using “Intelligence”

3. Five Critical Steps
Hear
Understand
Believe
Personalize
Act

5. America’s Communities… How are we changing?!

6. Shifting Demographics
Diversity is far more complex than Census Bureau measurements
2.4 million - more than one race
Hispanic population doubled since 1980
Asia Pacific population increased by 72% since 1990
Tawara Goode, Director
Nat’l Ctr for Cultural Competence
Georgetown U. Ctr for Child & Human Dev.

7. U.S. Foreign Born Population
33.5 million (11.7% US population)
Source: US Census Bureau, Current Population Survey
2003 Annual Social and Economic Supplement

8. Community and Cultural Identity

9. Defining the “communities within community”
Are they based on…
Geographical boundaries? Political boundaries? Demographics? Religion?
Language? Traditions?
Professions?

10. Iceberg Of Culture Adapted from K. Hagemann
art
dance
music
sports
food
Use of time
Body language
Interpersonal distance
Concepts of cleanliness
Use of space
Values
Taboos
Social hierarchy
Group orientation
Individual freedom
Family structure/expectations
Religious beliefs, behaviors
Child rearing
Social
relationships
Traditions
Values not
discussed
Criteria for
good & evil
Criteria of
individual worth
Location of power
Hidden rules & regulations
Attitudes towards
life & death
Idea of justice

11. Community Stakeholders

12. Marginalized Populations
“Socially and economically vulnerable groups who feel they have limited access to power structures, low resilience in lifestyle crisis, or have difficult sustaining high quality of life in a community structure.”

13. Trust and Credibility

14. Contact Information
Suzanne L. Frew
Senior Risk Communications Manager
, x142
CirclePoint
555 12th Street, Suite 290
Oakland, CA 94607