1. Meaningful messaging, evaluation and behaviour change
Tamsin Ferris
Fire & Road Safety Officer
(Awareness & Performance)

2. Setting the scene

3. The way we work

4. Monthly briefings Road Safety or Fire Prevention Guided conversation
Key facts
Evaluation – pre and post
Intention to change behaviour
Reminder or pledge cards

5. Evaluation
Introductory Question: When did you last stop on your journey?
Question 1: You should have a 15 minute break from driving after
Two hours Three hours Four hours
Question 2: Collisions caused by tired drivers are most likely to happen between
10pm-2am am-6am am-10am
Question 3: What will cure sleepiness?
Fresh air Loud music Caffeine drink Sleep

6. Evaluation Delivery of campaign / key facts
Question 4: You should have a 15 minute break from driving after
Two hours Three hours Four hours
Question 5: Collisions caused by tired drivers are most likely to happen between
10pm-2am am-6am am-10am
Question 6: What will cure sleepiness?
Fresh air Loud music Caffeine drink Sleep

7. Evaluation
Question 7: Has your awareness of the dangers of driving while tired changed following this event?
Yes No Stayed the same
Question 8: Are you now more likely to take regular breaks when undertaking a long journey?
Yes No

8. Successes Fatigue My Red Thumb Drug driving Rural roads
Cornwall Truck Show
Cornwall Services
My Red Thumb
Sixth forms
Drug driving
Penzance
Rural roads
Station open days

9. Challenges Approach – bring them together – event / crashed car
Understanding
Buy in

10. Look, Share, Be Bike Aware
New process to develop campaign
Consultation process

11. Thank you!
For further information: