1. Maxwell McCombs & Donald Shaw
Agenda Setting Theory
Maxwell McCombs & Donald Shaw

2. Agenda Setting
McCombs and Shaw believe that media doesn’t tell you what to think, but what to think about.
Framing- The selection of a restricted number of thematically related attributes for inclusion on the media agenda when a particular object or issue is discussed.
-Not just what to think about, but how to think about it.

4. CNN vs. Fox News

7. __________________

9. Seaworld Blackfish Trailer News Clip
-Viewed by millions on CNN, in theaters, iTunes and Netflix.
-5 Star rating on Netflix, one of Netflix’s most popular documentaries.
-Shortlisted for an Oscar nomination
News Clip

10. Tiger Woods Scandal