Download presentation
Presentation is loading. Please wait.
1
RTE Popcorn/Caramel Corn Category Highlights
2
RTE Popcorn Category Continues To Grow
+5.2% +9.0% Source: IRI Infoscan 12 months ending November 2, 2008
3
RTE Popcorn Growth Continues to Outpace Total Salty Snacks
Source: IRI Infoscan 12 months ending November 2, 2008
4
White Cheddar is Leading Flavor
Source: IRI Infoscan 12 months ending November 2, 2008
5
Private Label Underdeveloped, and Growing 2x Faster Than Branded
Source: IRI Infoscan 12 months ending November 2, 2008
6
Yaya’s Growth For Past Two Years Significantly Exceeds Average
Source: IRI Infoscan 12 months ending November 2, 2008
7
Key Learning & Opportunities
RTE Popcorn/Caramel Corn category is growing – outpacing total salty snacks White Cheddar is dominant flavor, followed by caramel corns Total Private label under-developed, and growing 2x faster than Total branded Yaya’s continues to significantly outperform category on all SKU’s Opportunities Private label: White Cheddar & Caramel Corns Cheese Yaya’s brand
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.