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RTE Popcorn/Caramel Corn Category Highlights

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Presentation on theme: "RTE Popcorn/Caramel Corn Category Highlights"— Presentation transcript:

1 RTE Popcorn/Caramel Corn Category Highlights

2 RTE Popcorn Category Continues To Grow
+5.2% +9.0% Source: IRI Infoscan 12 months ending November 2, 2008

3 RTE Popcorn Growth Continues to Outpace Total Salty Snacks
Source: IRI Infoscan 12 months ending November 2, 2008

4 White Cheddar is Leading Flavor
Source: IRI Infoscan 12 months ending November 2, 2008

5 Private Label Underdeveloped, and Growing 2x Faster Than Branded
Source: IRI Infoscan 12 months ending November 2, 2008

6 Yaya’s Growth For Past Two Years Significantly Exceeds Average
Source: IRI Infoscan 12 months ending November 2, 2008

7 Key Learning & Opportunities
RTE Popcorn/Caramel Corn category is growing – outpacing total salty snacks White Cheddar is dominant flavor, followed by caramel corns Total Private label under-developed, and growing 2x faster than Total branded Yaya’s continues to significantly outperform category on all SKU’s Opportunities Private label: White Cheddar & Caramel Corns Cheese Yaya’s brand


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