1. CHAPTER 01 Business Driven Technology McGraw-Hill/Irwin
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.

2. LEARNING OUTCOMES
Describe the information age and the differences between data, information, business intelligence, and knowledge.
Identify the different departments in a company and why they must work together to achieve success.
Explain systems thinking and how management information systems enable business communications.
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3. COMPETING IN THE INFORMATION AGE
Currently infinite quantities of facts are widely available to anyone who can use a computer
Many business leaders have created exceptional opportunities by coupling the power of the information age with traditional business methods
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4. COMPETING IN THE INFORMATION AGE
Examples of the power of business and technology:
Amazon—Not a technology company; primary business focus is selling books
Netflix—Not a technology company; primary business focus is renting videos
Zappos—Not a technology company; primary business focus is selling shoes
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5. INFORMATION TECHNOLOGY’S ROLE IN BUSINESS
Information technology is everywhere in business
Understanding information technology provides greater insight to anyone learning about business
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6. INFORMATION TECHNOLOGY’S IMPACT ON BUSINESS OPERATIONS
Organizations typically operate by functional areas or functional silos
Functional areas are interdependent
IT plays a critical role in deploying enterprisewide initiatives to achieve business goals
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7. INFORMATION TECHNOLOGY BASICS
Information technology (IT)—A field concerned with the use of technology in managing and processing information
Information technology is an important enabler of business success and innovation
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8. INFORMATION TECHNOLOGY BASICS
Management information systems (MIS)—A general name for the business function and academic discipline covering the application of people, technologies, and procedures – collectively called information systems – to solve business problems
MIS is a business function, similar to Accounting, Finance, Operations, and Human Resources
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9. INFORMATION TECHNOLOGY BASICS
When beginning to learn about information technology it is important to understand the following:
Data, information, and business intelligence
IT resources
The challenge: departmental companies
The solution: management information system
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10. DATA, INFORMATATION, AND BUSINESS INTELLIGENCE
Data—raw facts that describe the characteristic of an event
Information—data converted into a meaningful and useful context
Business Intelligence—applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts
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11. IT RESOURCES
The plans and goals of the IT department must align with the plans and goals of the organization
People use
Information technology to work with
Information
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12. THE CHALLENGE: DEPARTMENTAL COMPANIES
Common Departments Working Independently
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13. THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS
Common Departments Working Interdependently
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14. THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS
Systems thinking—A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback
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15. THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS
Management Information Systems (MIS)— A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision-making and problem-solving
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