1. Media Growth Executive Summit
April 7, 2017
Editorial Panel: Innovative long-term growth accomplished by serving readers first with integrity

2. GIE Media, Inc.
Founded 1980 with one magazine, Pest Control Technology.
37 years later we remain privately held and privately funded.
We have 16 print publications grouped around horticulture, manufacturing, waste and recycling and public health.
We produce print magazines and books, events, websites, e- newsletters, virtual events.
Based in Valley View, OH with some 100 team members.

3. Core beliefs
Our advertising customers don’t buy ads. They invest in access to decision makers. Only through high quality content can we engage readers and protect our brands long-term relationship with them.
Be a servant publisher
Part of our corporate mission statement is to “make a positive difference in the markets we serve”.

4. Work to understand your reader’s business
This will assist you in understanding their business intelligence needs. That understanding will guide you in developing content they wish to engage with.

5. Get involved in the industry
Trade Associations
Reader calls
Related sectors

6. Plan Your Content
My team holds two editorial planning meetings monthly where we plan print content on a rolling 90-day basis.

7. No separation of “Church and State”
Our customers make a living solving our reader’s problems.

8. Share Editorial Strategy