1. What's up with mobile
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2. mobile
geddon
adjective ˈmōbəl,ˈmōˌbīl/
able to move or be moved freely or easily. "he has a major weight problem and is not very mobile"
of or relating to cellular phones, handheld computers, and similar technology. "the next generation of mobile networks"
Suffix -geddon
Denoting a catastrophic event caused by or related to the stem word.
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3. Mobile friendliness @methode
not much changed since last year on our end. keep making your sites mobile friendly, it is actually super importan
upcoming: more focus on speed
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4. “
For the first time this summer, more Google searches were completed on mobile devices than desktop computers
Amit Singhal, August 2015 ”

5. Accelerated Mobile Pages aka AMP
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6. Speed is the biggest factor driving engagement on mobile web
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7. 40% of people abandon a website that takes more than 3 seconds to load
Easy navigation (79%) and speed (73%) are the top website attributes users care about
78% choose websites that have 4 ads or fewer per page
66% trust websites with content and ads that are vertically aligned
60% question the credibility of cluttered sites
More info here

8. Articles are cached and load instantly
Publishers have control over visual design and business model
Supports existing ad formats
Deepen engagement with related articles
Launched with news and expanding to other content verticals
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9. Cards, carousels and … more cards?
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10. @methode

11. Progressive Web Apps aka PWAs
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12. @methode

13. 13% 87% vs. What about all the time spent in apps? Mobile web Apps
Mobile web vs. apps
vs.
13%
87%
Mobile web
Apps
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Source: comScore Mobile Metrix, U.S., Age 18+, June 2015

14. 13% vs. In reality, time spent is concentrated in a few 35% 32% 20%
Mobile web vs. apps
35%
Social and messaging
vs.
13%
32%
Entertainment (Games, radio, multimedia)
Mobile web
20%
Other apps
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Source: comScore Media Metrix MP and Mobile Metrix, U.S., Total Audience, June 2015

15. Monthly unique visitors (MM) Average minutes per visitor
The web offers broader reach, but engagement is low
Top 1000 mobile apps vs. top 1000 mobile web properties
Mobile web
Apps
8.9
201.8
3.3
10.9
Monthly unique visitors (MM)
Average minutes per visitor
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Source: comScore Mobile Metrix, U.S., Age 18+, June 2015

16. Opportunity to engage users
Opportunity to capitalize on broad mobile web reach
Mobile Web
Lots of users, but hard to re-engage
Opportunity to engage users
Modern web features enable better engagement
Apps
High engagement, but a small piece of overall user traffic
“...your mobile website is the top of the funnel for your user acquisition on mobile. It is where people land when coming from search, , social media, text links, etc, etc. The mobile web scales much better. You can build a large audience on mobile web much more easily than via mobile apps.” -- Fred Wilson
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17. Progressive Web Apps All the goodness of websites:
One click away from accessing content
Available across browsers
Fast loading, smooth animations and navigations
With new capabilities:
Access via Homescreen icon on device
Good experience on flaky or no network connections
Re-engages with push notifications
Works better in browsers that support new APIs
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18. Get comfortable with it. http://g.co/amp
Mobile Friendly
AMP
PWAs
You need this.
Get comfortable with it.
They are becoming a thing. Keep an eye on PWAs.
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