1. MAIN TASK
PORTFOLIO PLAN
By Megan Moore

2. EMAP East Midland Allied Press. Is a limited British media company.
Operating 223 million.
Revenue £1.154 billion
Has a radio station.
Now owned by Apax
and Guardian Media Group.

3. BAUER The Bauer Media Group Large German Publishing Company
Created in 1875
BAUER
The Bauer Media Group
Large German Publishing Company
Owned by the Bauer family.
Based in Hamburg.
Worldwide circulation of Bauer Media Group's magazine
titles amounts to 38 million magazines a week.
Provides for: Europe, the USA, China
and Russia.

4. Some magazines which it publishes:
IPC Media
Sells over 350 million copies of magazines each year.
Target audience = men, mass market women
and upmarket women.
NME (Weekly.)
Some magazines which it publishes:
TV times. (Weekly.)
Marie Claire (Monthly.)

6. Began in 1981

7. Bauer Consumer media publishes
the magazine.
Current editor is Nichola Browne.
Frequency = weekly.
Circulation from January
to June 2011= 43,033
Is the worlds largest weekly music magazine.
Gender Ratio:
71.3% male, 28.7% female.
Average age = 25.
ABC1 profile = 51.4%

8. Kerrang has: A TV station.
An awards show. Presents awards such as: Best British Newcomer, Best International Band and Best Live.
A radio station.
A magazine.
A tour.
It’s own website

9. CLOSE UP! Has a colour theme, white, black, yellow, green and red.
The main image is usually always a close up!
The title is onomatopoetic – it refers to the sound made when playing a power chord on the electric guitar.
The Masthead is always in the skyline.
CLOSE UP!

10. Kerrang's advertising 'rate card'
DISPLAY
Full page FH £3,025, Full page ROP £2,750
Half page £1,512, IBC/ OBC £3,575
DPS FH £5,748, DPS ROP £5,225
ADVERTORIALS
Full page £5, DPS £9,510
Half page £2,752
PRODUCTION
Supplied images £2,000 net, Photoshoot £3,000 net
INERTS
Bound-in £65 CPT Tip-on £65 CPT
Loose insert £45 CPT

11. Kerrang's mission statement:
Its mission statement: Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the biggest things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into and on top of this the interest in older, harder bands, cementing our role as an educator.

13. The New Musical Express.
NME.
Began in 1952

14. Started out as a newspaper, which then gradually turned into a music magazine.
In the 1970’s it became the best selling British newspaper.

15. Information. Current editor = Luke Lewis.
The magazine became associated with punk rock through the writing of Tony Parsons and Julie Burchill.
Luke Lewis.
Owned by = IPC Media.

16. Frequency = weekly.
Circulation 29,020 (ABC January – june11)
Readership 266,000 (NRS july10-june11)
Target market men % male 30% female. Average age 25.
ABC1 57%
NME.COM has 5 million users per month.

17. RATE CARD. PREMIER FULL COLOUR GLOSSY COVER Outside back cover £8,085
Inside front cover £8,030
Inside back cover £7,980
FULL COLOUR (RUN OF PAPER)
Double page spread £12,456
Whole page £6,920
Half page (horizontal and vertical) £5,350
Quarter page £2,755.

18. NME has: A tour. An awards show. Presents awards such as:
Best album, Best British
band, Best track, Best
live band.
A TV station.
A magazine
It’s own website.

19. THE END!