1. Positioning, Plans and Possibilities
Vicon Annual
Sales Meeting
October 2009
2010 Marketing Program
Positioning, Plans and Possibilities

2. 2009 Marketing Objectives SMS! Capitalize on strong verticals
Piggybacks on our IP and open platform positioning
Dealer education
Capitalize on strong verticals
Grow and support National Account relationships
Support at the local level for individual market strengths
Requires accountability by territory managers.
VICON ANNUAL SALES MEETING, OCTOBER 2009

3. SMS Delivery lagged behind marketing buzz Sales are now happening!
PSIM messaging ties SMS with ViconNet
Remains a work in progress
VICON ANNUAL SALES MEETING, OCTOBER 2009

4. Capitalize on Verticals
Corrections:
correctionsmarketplace.com
7000 views; 171 click-thrus; 74.8% new
VICON ANNUAL SALES MEETING, OCTOBER 2009

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6. Capitalize on Verticals
Corrections:
correctionsmarketplace.com
7000 views; 171 click-thrus; 74.8% new
Facility Managers:
Building Operating Management
1500+ leads
VICON ANNUAL SALES MEETING, OCTOBER 2009

7. 429 leads, with email addresses!
VICON ANNUAL SALES MEETING, OCTOBER 2009

8. Capitalize on Verticals
Corrections:
correctionsmarketplace.com
7000 views; 171 click-thrus; 74.8% new
Facility Managers:
Building Operating Management
1500+ leads
Government
GSN
800+ click-thrus or downloads
1000 additional leads
VICON ANNUAL SALES MEETING, OCTOBER 2009

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11. National Accounts Provided support as needed
Introductory presentations
Price lists
blasts
Local events
VICON ANNUAL SALES MEETING, OCTOBER 2009

12. Support at local level Responsiveness to customized requests
Special datasheets
Materials for proposals
Lead-gen opportunities
blasts
VICON ANNUAL SALES MEETING, OCTOBER 2009

13. What’s Next??? 2010 Priorities
VICON ANNUAL SALES MEETING, OCTOBER 2009

14. IP, IP, IP!!!
Our image is finally evolving, but there’s still much work to do
Must be considered a player
Messaging must be consistent
PSIM is the new buzzword
VICON ANNUAL SALES MEETING, OCTOBER 2009

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24. Updated ViconNet Brochure
VICON ANNUAL SALES MEETING, OCTOBER 2009

25. 72,516 views
973 click-thrus
VICON ANNUAL SALES MEETING, OCTOBER 2009

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30. Edutainment Works!
VICON ANNUAL SALES MEETING, OCTOBER 2009

31. Continued Focus on Verticals
Very frequent press releases
Westchester Medical Center
Tennessee Dept. of Corrections
New Jersey DMV
Brentwood School District
VICON ANNUAL SALES MEETING, OCTOBER 2009

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35. VICON ANNUAL SALES MEETING, OCTOBER 2009

36. Continued Focus on Verticals
Very frequent press releases
Westchester Medical Center
Tennessee Dept. of Corrections
New Jersey DMV
Brentwood School District
Key vertical pubs/online outlets
The Web Site…
VICON ANNUAL SALES MEETING, OCTOBER 2009

37. Website Overhaul IP, IP, IP! Speak to end users via verticals
Reflect our image
Easy to navigate
More content interactive
VICON ANNUAL SALES MEETING, OCTOBER 2009

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47. Don’t forget the hardware!
Software sales will not sustain us
Promote advantages of complete Vicon solutions
No camera licensing fees
Excellent selection of cameras, NVRs, DVRs and storage option
One source eliminates support hassles
Future software/hardware compatibility
VICON ANNUAL SALES MEETING, OCTOBER 2009

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49. 1,428 views 61 click-thrus 57 forwards
VICON ANNUAL SALES MEETING, OCTOBER 2009

50. Product-Focused Print
Advertising = Coverage
Security Products, September issue, Paid:
SMS Print Ad
Security Products, September issue, Unpaid:
NVR Shadow: Top Picks, page 14
Roughneck Line: Problem Solvers, page 60
iSCSI SAN-RAID: New Products, page 121
SVFT Enhancements: New Products, page 124
Interview with Bret, page 100 (includes his plug for new Kollectors)
VICON ANNUAL SALES MEETING, OCTOBER 2009

51. Keep Hammering A&Es Annual A&E Summit Educational Webinars
Vicon-hosted
Partner with magazines that offer credit
Better lead-gen for projects in planning stage
VICON ANNUAL SALES MEETING, OCTOBER 2009

52. Lead-Gen Discussion Onvia iSqFt Bid Clerk Web Visitor Tracking
McGraw Hill
VICON ANNUAL SALES MEETING, OCTOBER 2009