1. Analyze Financial Ratio’s Stock Market Analysis -
Find information using CNN Money
Analyze Financial Ratio’s Stock Market Analysis -
Name of Company – ___________ Ticker Symbol – ____
Summary of Headline news article –

2. Find information using CNN Money & Company website
Company background
General background information (Industry Name, Corporate Headquarters, Number of Employees, etc.)
Brief company history (How and when it started leading into the current history).

3. Find information using CNN Money & Company website
Product Line
Production, Marketing and Competition
What product / services lines does your company offer? Include a brief description of major product/service lines.
Include top (2) competitors.

4. Company Name Profit Margin = Net Income / Net Revenue
Find information using CNN Money & calculate using Income Statement
Company Name Profit Margin = Net Income / Net Revenue
__________ ________
Calculation:
__________________
According to research a Gross Profit ratio of 20% or higher is excellent.

5. Company Name Debt Ratio = Total Liabilities/Total Assets
Find information using CNN Money & calculate using Balance Sheet
______
Calculation:
_______________________
______Debt Ratio
According to research a Debt ratio less than 30 is desirable.

6. P/E Ratio & (ROI) Return on Investment
Find information using CNN Money
P/E Ratio & (ROI) Return on Investment
P/E Ratio - stock price divided by company earnings (annual net income)
Look for a P/E value of less than 20
______________________
Return on Investment (1 Year ROI) –
Look for ROI of 10% or higher
_________________________

7. Company/Investment Reflection
Reflection/Analysis – Explain (in a complete paragraph) why this company would or would not be worthy of buying as an investment.
Reference all (4) ratios.
Rate the company as an investment. (Excellent, Good, Average or Poor and why.)