1. NCMA Chapter Relations Webinar February 2017
Recording Now Available

2. Chapter2Chapter
C2C

3. Chapter Relations Specialist
Your new
Chapter Relations Specialist
Luci Blodgett

4. OR Participating in the Discussion
Press the “Raise Hand” icon to ask a question out loud OR
Type your question into the Q&A Panel to the default of “All Panelists”

5. Chris Manier & Mindy Waldren
Panelists
Staff
Christina Edwards
Atlanta Chapter
Tanya Russick
Chapter Relations Manager
Jessica Friedman
Director of Marketing
Chris Manier & Mindy Waldren
Dayton Chapter

6. Christina Edwards
President

7. Mindy Waldren, CFCM Vice President chris.manier@altamiracorp.com
Chris Manier, CFCM, MBA
Mindy Waldren, CFCM
Vice President
Communications Chair

8. Steps into Sponsorship
Know your audience
Pinpoint potential sponsors
Peg the benefits
Deliver ROI
Be creative

9. Know your audience The audience is your product
Define the audience using demographics
Use audience stats in sponsorship materials

10. Pinpoint potential sponsors
Who are you targeting?
Consider how sponsors consume information when drafting options

11. Peg the benefits Why should they invest? What will they get?
Why is sponsorship worth it from their point of view?

12. Deliver ROI
Lead with benefits
Frame sponsorships to deliver ROI

13. Be creative Sponsorship is not “one size fits all” Develop options
Be open to possibilities

14. Chapter2Chapter Exchange

15. OR Participating in the Discussion
Press the “Raise Hand” icon to ask a question out loud OR
Type your question into the Q&A Panel to the default of “All Panelists”

16. Chris Manier & Mindy Waldren
Panelists
Staff
Tanya Russick
Chapter Relations Manager
Christina Edwards
Atlanta Chapter
Jessica Friedman
Director of Marketing & Communications
Chris Manier & Mindy Waldren
Dayton Chapter

17. Contact Us! Tanya Russick NCMA Chapter Relations Manager
x1124
Luci Blodgett
NCMA Chapter Relations Specialist
x1103
Jessica Friedman
NCMA Director of
Marketing & Communications
x1126

18. Chapter2Chapter Webinar Sponsorship
Play button will be linked to recording 24 hours after conclusion of the live webinar.
(Previously recorded webinars can also be accessed HERE.)