1. Business Project: Consultancy
An Option rather than the Research Project (all individual) or Services Marketing Unit (taught unit)

2. Why do this rather than the ‘Research Project’ or ‘Services Marketing
You don’t mind that 30% of your Marks will be jointly earned – The Client Report
You are happy that 30% of your marks will come from an individual presentation
You prefer fewer words to write – 40% of the marks come from a final written Reflective submission (3,000 words)
9/12/2018
Event Name and Venue

3. What is BPC?
Working with a client to achieve specific research objectives
Scoping, planning, and completing a project
Working with others – 30% of your marks are a from the Group Report
Conducting research: primary and secondary
Drawing conclusions and making recommendations
Presenting and report writing
Reflecting on the process (start on day one. Keep a diary)

4. Sample Client Projects
Local Creative Recruitment Agency wants to: understand the Competition; get their fees to be profitable but competitive; assess the effectiveness of their online activities
Local Bar/Club wishes to increase the use of a space above the bar.
9/12/2018
Event Name and Venue

5. How will I be assessed? No exam!!
You need to deliver a real project for a real client
Five key tasks:
Produce a project plan (1,000 words – not marked)
Write a report for the client (30% - group mark)
Present your report to the client (not marked)
Present an academic summary (30% - individual mark)
Write a reflective essay (3,000 words – 40% - individual mark)

6. Key Dates Item Assessment Name Hand-in date
Individual/Group Submission
Weighting 1
Project objectives and plan
October 2016
Group (hand in direct to tutor)
Approx words
Required (Not marked) 2
Client Report
February 2017
One person only from each group (submit electronically to Turnitin via Moodle) and in hard copy No max word count
30%
(Group Grade) 3
Client Presentation
All presentations to be completed in Feb 2017
This is a group presentation. All members of the group must contribute to the outcome 4
Academic Presentation
All presentations to be completed in March Confirmation of dates to be discussed with individual group tutors
Presentation to be part of a group framework, but will be graded individually.
Handouts to be provided to tutor during session
30% (Individual Grade) 5
Reflective Essay
Monday 18th April 2017
Individual (submit electronically to Turnitin via Moodle) and in hard copy Max 3000 words
40%
(Individual Grade)

7. Key texts
Biggs, D. (2010). Management Consulting: A Guide for Students
Wickham, L. and Wilcock, J. (2012). Management Consulting (e-book)

8. Groups
Groups of 6 max
Can be self-selected 9

9. What can BPC do for me? My CV!!
We did some research and presented a report to the manager
I led and managed a team of students in a project to investigate a decline in profits of an SME. As a direct result, wastage and duplication was reduced by 20% and the board of directors refocused the business to address key priorities. The company has adopted my recommendations in full, which has led to an increase in profits of 15% in the first quarter 10

10. More information needed?
Ask
Cathy Bakewell
9/12/2018
Event Name and Venue