1. E-CONFERENCE Website - UNION COMMUNICATION -
(Diffusion and Dipute of Labor issue)
Seo, Kyeong-Chan
(Director of Information and communication, KCTU)

2. Summary Info. Project Title Tentative Duration June 2009 Starting Data
E-CONFERENCE WEBSITE CREATE
Tentative Duration
June 2009
Starting Data
July 2009
Geographical Coverage
S.Korea
Executing Organization/Unit
KCTU
Preparation data
April 2009

3. Background & Justification
●The KCTU, all of the 16 federations and 16 local branches have their own homepage.
● Make “labor News” video and transmit it on KCTU website every week.
●“The labor radio station” which was set up by KCTU in 2004 to 2006 but current stop.
● We often show force and notify our demands on our faced problems by collective cyberpicketing through website and .

4. CHANGE NEED!! Background & Justification THE PAST / PRESENT (web1.0)
ㅇ The application of IT in Korea has been extended rapidly
- Mobile phone 40million subscribers
- High speed internet subscribers
- Many people have individual blog and website
However labor movement and progressive movement
can`t keep pace with flow of the era
THE PAST / PRESENT
(web1.0)
PRESENT / FUTURE
(Web2.0)
▶One-sided delivery
▶simple website
▶News, Statement
▶Two-way communication
▶Platform of web application
▶Participation
▶Open
▶Common
CHANGE NEED!!

5. Target Group & Parties involved
Unions leader and official
- Secretariat
- Federations
- Local branches
- Labor unions
General public
- Netizen
- Friendly labor movement
- Progressive and Conservative people

6. Union members and People Communication
Objectives
Union members and People Communication
- Productive Discussion
- Between User Information Participation Processing
- Feedback from User (member and people)
Union Communication
Organizing

7. Key Outputs (1) For Immediate Objective 1.
- Information Participation Between
Federations and Local branches
- Labor Unions Sharing Information
(Collective Bargaining, Condition Etc.)
(2) For Immediate Objective 2.
- Union members, netizen, progressive
and conservative; Discussion & Feedback
- User networking Make
(3) For Immediate Objective 3.
- Collective Cyberpicking
- Effective campaigns

8. Activities Immediate Objective 1. Output 1 E-Sharing infomation Board
- Activity 1.1
Information Participation Between Federations
and Local branches
- Activity 1.2
Among Labor Unions Sharing Information
(Collective Bargaining, Condition Etc.)

9. Activities Immediate Objective 2. Output 2 E-conference Board
- Activity 2.1
Union member, netizen, progressive & conservative;
Discussion & Feedback
- Activity 2.2
User networking Make;
Exchange of information among the organizers, negotiators, educationists and researchers on common agendas

10. Activities Immediate Objective 3. Output 3 Online Campaign
- Activity 3.1
Collective Cyberpicking;
Website bulletin and
- Activity 3.2
Effective campaigns;
online banner, online vote and online request for the public

11. - ‘Recommendation and Against System’ about writing
Activities
► Sign-up for Union members
► Help desks
► Policy suggestion
► Open for General public
► Labor union Q&A
► Labor law legal advice
►Free discussion but Responsibility
- ‘Recommendation and Against System’ about writing
- Point System Induction
(Recommendation +10 Point, Against -10 Point)
- High points writing(User) Exposure
- Low points writing(User) Hide
- EVENT; Higher points people give advantage(present Etc.)
Lower points user give penalty(One time out of use Etc.)

12. Organization resources
main Inputs
Human resources
- Website technical expert
- Website designer
Financial resources
Website make cost
(First only one)
Organization resources
- Organizers
- Sharing information Decision

13. Indicators of Achievement
Time
Tasks
April, 2009
Embodiment Planning
Development contents
Opinions
Website Make
(design & technical)
May. 2009
June, 2009
Beta Ver1.0 Open
test-operating
July, 2009
Website Open
Progress of Field tests
revise & Make up

14. Management of Risks Potential Risk Possible Response Risk 1
Website Development Delay
- Very often Check
- thorough advance plan
Risk 2
Lower late User
- Step up publicity promotion
- Event Marketing

15. Monitoring / Reporting Evaluation Procedures
Term
Monitoring
Weekly
Report & statistical graph; Writing, Hit, reply, User numbers, Recommendation/Against
Monthly
Accumulate of Weekly Reports.
Selection of Best user and malignant user.
Annual
Accumulate of Monthly Reports
Self evaluation
Field tester Reports

16. Budget Main Item Local Currency US$ Website development 5,000,000 won
3,580 $
Website design
3,000,000 won
2,150 $
Monitoring
(Monthly)
1,200,000 won
860 $
Field tester
600,000 won
430 $
Event & Marketing
1,000,000 won
715 $
total
7,635 $

17. THANK YOU!!
감사합니다!! KAMSA HAMNIDA!!
Grazie mille!!