1. Cloud-based software for insurance brokers and agents
Risto Rossar
March 2017

3. We all have 15 years of experience in insurance and insurance IT
Risto Rossar
Chief
Ott Kell
Sales
Robert Kokk
Product

4. We built up the biggest broker in the Baltic States (IIZI) and realized that the insurance industry needs to change We used the best people, knowledge and software from our company to create the Insly platform

5. 95% of insurance agents and brokers are companies of 1–10 people who use paper and spreadsheets to run their business
Based on Insly market experience, several studies, and the questionnaires of Sign-ups

6. Existing software solutions are not affordable for those companies

7. They face the following problems…
Too many people doing policy administration, reporting and back-office work
Critical business data is not backed up
Vulnerability to employees leaving with client data
Difficulty remaining competitive with more advanced brokers or direct insurance

8. Change or Die

9. We provide a cloud-based system for agents and brokers for a monthly fee. Our system simplifies the sales process and helps with administration and reporting. See product videos.

10. €49/month per user or
0.7% of GWP
GWP = Gross Written Premium

11. There is also a potential €7 billion from secondary revenue sources**
A potential market of 1 million companies, representing €2.3 billion in subscription fees*
There is also a potential €7 billion from secondary revenue sources**
*No. of companies is taken from Axco Insurance analysis and from these countries where statistics is available
1 m companies x £147 month (average 7 users) x 12 = £1.7 billion
**Insly estimation. Secondary revenue sources are product marketing for insurers, payment processing and premium financing

12. Markets we are actively selling today
MGAs in UK 400 companies - € 40 million
Brokers in UK companies - € 150 million
Agents and Brokers in Poland companies – € 200 million
Market sizes are Insly estimated based on # of companies and average revenue that is possible to earn from 1 customer (not taking into account secondary revenue sources) on that market segment

13. Competition is mainly local in nature

14. Insly is the only one with global ambitions and focus on SaaS business model

15. 110 paying customers in 20 different countries use our software

16. Some of our customers

17. We have built very strong sales team and pipeline
Ranking #1 on google
Strong trust and traction in London insurance market
Poland quoting gateway ready and starting a sales to companies
Current probability weighted sales pipeline is € consisting of 400 prospects
CAC is € 3000 and CLTV is €

18. Investment and Financial

19. € 120 000 monthly revenues from existing clients and operating near break-even

20. Sales development (1000 EUR)

21. Long term sales forecast
This sales forecast is based only on the markets that we operate today. We shall have 14% of UK MGA market, 1% of UK Broker market, 2% of Poland market and some revenue from international Sign-up channel.

22. Previous financing rounds
2013 Spin off from IIZI (insurance broker) that included technology and investment in the amount of €
In March 2016 € from founders and different angel investors