1. Telepresence With AT&T and Cisco
© 2007 AT&T and Cisco Systems, Inc. All rights reserved.

2. AT&T and CISCO together…
As two recognized scale leaders in the networking space, AT&T and Cisco have aligned resources for customers that bring to bear increased business value, better reliability and security, reduced complexity, tangible competitive advantage and heightened business productivity.
AT&T and Cisco bring together the ability to design leading edge network architectures with unified connections and a variety of access options.
Both AT&T and Cisco are available in the same geographical areas, our global reach and international coverage expands business productivity.
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3. Cisco® TelePresence What It Is Today—The Cisco® TelePresence Meeting
Quality—It’s All About the Experience
High Definition Video—1080p (twice the video quality of 720p)
Every participant has “a seat at the table”, Life Size images
Eye contact, facial gestures and emotion help create engagement
Audio is spatial, sound comes from participants using normal voice levels
Imperceptible latency
Simplicity—As Easy as Placing a Phone Call
Technology invisible to the user
One button to push (groupware integration)
Reliability—Uses the Network as the Platform
Cisco® TelePresence leverages the Network as the Platform along with Cisco® Unified Communications Services to deliver reliability, resiliency, and security
This slide shows what it is, what it isn’t and hits on the key differentiators of quality, simplicity and reliability.
The purpose built nature of Cicso® TelePresence enables Cisco to engineer in the highest quality (1080p, low latency, spatial audio_, use powerful integrations to the network, UC and enterprise apps (groupware) to provide users simplicity in scheduling and call launch, as well as reliability.
Because Cisco also understands networking so well, we’re able to better manage real time applications like voice and video at the lowest possible bandwidth – this enables customers to keep costs down, and use their network investments to maximum advantage.
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4. The Right Method for the Right Message
When
Collaboration
Value
First meetings, final contracts
In Person
Most impact
Interim meetings
Decision-making
Expertise
Rich media
Faster, more informed decisions
Trust
Stronger relationships
Video
INTERACTIVITY
PRODUCTIVITY
Audio & Web
Conferencing
Detailed explanations
More data
A major user benefit of convergence is the ability to quickly and easily choose the right method of communication for the right message
Starting with , which everyone has today, for time-insensitive messages. As you move up to more interactive methods. At the top of the scale is in-person meetings. Nothing will ever take place of one-on-one meeting for the most critical communications, like first meetings, final interviews, and final contracts.
Video is the next best thing to an in-person meeting. I shake hands at a first meeting, but follow up discussions are just as impactful over video. Decision-making is much faster and more information is exchanged face-to-face in a video than could ever be possible with audio and data. Experts can be in multiple locations on the same day.
Quick, short messages IM
Instant
Standard communications
Voice
Familiar
Not time critical
Ubiquitous
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5. Cisco® TelePresence Vision Go Anywhere the Network Goes
Cisco® TelePresence Meeting
Virtual Specialist (Branch)
Virtual Administrator
Work
Tele-Medicine
Family Visits
Virtual Dining
Live
AT&T’s
Global Network
As the
Platform
Remote Classrooms
The vision for TelePresence is to deliver these “in person” experiences anywhere the network goes. Today, it’s the work environment, but true to Cisco’s vision to change the way we work, live, play and learn – we see this technology moving into a variety of environments, applications and segments over time. This could be a doctor’s office, the home, the classroom, even recreational environments The network reaches almost anywhere, and as bandwidth increases and costs drop, there is no reason this can’t move from a corporate environment to the home and anywhere in between.
Of course, at all times, regardless of the use model, Cisco® TelePresence will deliver the experience simply and reliably, with highest quality and lowest latency, at the lowest possible bandwidth.
Virtual Box Seat
Play
Learn
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6. Cisco® TelePresence Meeting Solution Endpoint Offerings
Cisco® TelePresence System 3000
12 seats at the virtual table
Purpose-built room
15Mbps Bandwidth, High Definition(1080p)
Spatial Wideband Audio
Imperceptible Latency
First products to ship at the end of this year is the CTS 3000 and CTS 1000
CTS3000 is a purpose built room with 12 seats at the virtual table. Room with in a room. Cisco to ship the full complement, Tables everything but the chairs. Available at FCS
CTS1000 General purpose room Cisco® Telepresence for 4 seats at the virtual table, single screen. Serves the small conference room environment. Think one on ones with employees, small group conferencing, customer meetings
Cisco® TelePresence System 1000
4 seats at the virtual table
General purpose room
5Mbps Bandwidth, High Definition(1080p)
Wideband Audio
Imperceptible Latency
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7. Cisco® TelePresence Connecting People to Improve the Communications Experience
Unique, In Person Experience
As Natural as Face to Face
Strategic Business Value
Customer Intimacy
Greater productivity
Existing investments deliver new value to the organization, customers
Competitive Edge
Cisco Innovation
Purpose-built product, not service
Standards-based
Native 1080p, low latency, lowest bandwidth
Unified Communications and SONA deliver the quality, simplicity, reliability of a phone call
In Summary –
TelePresence is a unique, in person experience that really only Cisco can deliver. This builds upon our customers existing investments in the network and Unified Communications to build on customer intimacy, to drive productivity, and to create a real, sustainable competitive advantage.
This also represents significant Innovation
Again, this is purpose built from the ground up as a cohesive system. This isn’t a loose collection of off the shelf components run as a managed service at higher expense. This enables quality, simplicity, reliability at a low total cost of ownership for our customers. It’s just like a telephone call.
In addition, innovations like 1080p, low latency, low bandwidth use, and spatial audio are examples of Cisco’s commitment to the quality of the experience.
And of course, this is just the first step; the vision is to take this into a variety of environments, so eventually users can “go” anywhere the network goes.
Vision–Go anywhere the network goes!
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8. AT&T TelePresence Solution
AT&T Equipment Solutions - Experienced professionals to qualify, propose, sell, deliver, and maintain Cisco® TelePresence implementations:
Equipment Sourcing and Professional Services
Delivery scope includes: room assessment, network assessment, equipment procurement management, network design, staging, and implementation
Provide program/engagement management for end-to-end accountability
Cisco Maintenance: Essential Operate and Select Operate
AT&T Converged/Flexible Architecture-Enabling Integration of Services over IP:
ATM, AT&T VPN, Enhanced VPN, IP enabled ATM, IP enabled FR, Private Line Services(T3, OC-3, OC-12, Ethernet Private Line Service WAN 1, GPS,) Frame Relay-Fractional DS3, Managed Internet Service, OPTeMan, GigaMan, and Private Network Transport (PNT)
Global Reach (with AT&T network services that have global reach)
AT&T Global Network Solutions - Design, Implementation and Management:
Consulting and Network Optimization
Design and Implementation Services
Project Management
Network design and planning services
Upgrades to customers LAN/WAN infrastructure as needed
Management Options (relative to connectivity)
Managed network service option enables converged network solution backed by industry leading Service Level Agreements to optimize TelePresence application

9. AT&T’s Value Proposition for Cisco® TelePresence
Global Technical Leadership
Video team with video applications expertise
Consulting and Integration Solutions for complex integration and planning
Solutions Center providing Proof of Concept Labs
AT&T Engineers providing design and support
Unified Communications integrated voice plans and more
Video Expertise
AT&T Certified to sell TP Globally
AT&T specialists with Cisco® TP trained and Certified Engineers
Extensive network and product testing by AT&T Labs
Extensive project management
Endpoint to LAN to WAN design and implementation
Complex equipment integration
Single Source provider
Ability to deliver a total package solution and support all components
AT&T is a trusted partner
With integrity and a strong financial background
AT&T’s clients include most of the Fortune 1000
Global Reach
AT&T delivers networks worldwide
Network, equipment , managed video service-world wide video expertise and reach
Integrated platform voice, video, data
AT&T’s Network with Quality of Service, AT&T managed routers and Service Level Agreements
AT&T’s Video Expertise ( TP is Cisco® TelePresence)
AT&T is Certified to sell Cisco TP Globally
11 AT&T specialists Cisco® TelePresence trained and multiple Certifications from Cisco including AT&T Certified Engineers i.e. Advanced Unified Communications, CCIE- Router, Security, Service Provider, Voice, CCVP, CCSP, CCNP, CCNA, Cisco Advanced Wireless LAN Design Specialist
Extensive network and product testing by AT&T Labs
Experience in complex equipment integration, project management and design and implementation for LAN and WAN requirements
Tight alignment with Cisco
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10. AT&T Networking…The AT&T Difference
Performance
Agility
Control
Security
Enhancing operational efficiencies and productivity
The AT&T Global MPLS network allows you:
Use a common access to launch voice, video and data
Prioritize packets to allow a smooth flow of all services
Secure your network
Manage your network growth
Monitor the “health” of all the components of your Network
Increasing time-to-market and workflow responsiveness
Dedicated Video technical experts and Sales Consultants
Project Managers available to help you manage your network implementation and on-going usage
MPLS is a flexible solution that will grown with your business
Network routing allows you to set back-up support in case of an emergency
Strengthening visibility and real-time adaptability across the enterprise
One number to call for all your network and video related needs
Professionals working as your experts for trouble shooting and support
Manage your network with the AT&T Equipment Monitoring Services
Global Network support
Protecting against the unexpected
Network security provides end-to-end protection for all your communications
Voice
Video
Data
On-going Quality Assurance for network reliability and Service Level Agreements
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11. Single Infrastructure Packet-Based Multiservice Network
AT&T Converged IP Network
FROM:
TO:
Corporate Sites
Business Partners HQ
Remote Worker
End User HQ
End User
Corporate Sites
Business Partners
Single IP Network
Consistent Reliability
End-to-end Quality of Service
What is MPLS*
Traditional Data Services
Voice
Video
Internet Access
Single Infrastructure
Packet-Based Multiservice Network
Supports Quality of Services
Classes of services for different applications
Traffic Prioritization
Any–to–any connectivity
Provides virtual private networks (VPN)
Secure Connection to the Internet
*Multi Protocol Label Switching
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12. AT&T Your ‘Network Integrator of Choice’
Single Source Provider for
Conferencing/video applications
One number to call for all video related services
Worldwide video expertise and reach
Network
Equipment
Managed Video
AT&T Global MPLS Network
Integrated platform voice, video, data
Service Level Agreements
Quality of Service and AT&T Managed Routers
Network of Certified Partners
Custom Collaboration
Media Room Integration - video-site surveys, design, consulting and construction
Technical Leadership
Video team, Consulting, Solutions Center Proof of Concept Labs, and Certified Video Engineers

13. Business Value for Your Business
Industry Leaders In Networking provide to you
Reliability and Security
Reduced Complexity
Tangible Competitive Advantage
Heightened Business Productivity
Leading Edge Network Architectures
Global Reach Expanding Your Business Productivity

14. Use for extra discussion points with customers
BACKUP SLIDES
Use for extra discussion points with customers
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15. AT&T Differentiators Vision Operational Experience Architecture
In 1998, AT&T was the first carrier to announce an MPLS-based service
MPLS is an enabling technology, not an offer or a feature
Operational Experience
50,000 deployed MPLS ports, supported by scalable and automated processes
MPLS specific monitoring and maintenance systems
Architecture
4th generation, OC 192 MPLS core in the US
Fully redundant, Global measurement infrastructure
Security
Secured at every layer – facilities, infrastructure, control plane, user interface
Predictive, proactive, holistic, and flexible
Reach
Global reach – covering over 800 cities in 127 countries
Broad array of access options: 56k, to OC48, Frame, ATM, PL, DSL, Ethernet
Remote access options: Dial, DSL, Wi-Fi, 3rd party broadband
Automation
Automated implementation – AT&T Labs patented tools
Link directly to your business processes – Award winning Business Direct® platform
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16. Cisco® TelePresence Manager Simplifying the Experience
One Button to Push
Familiar Tools
Real-Time Services*
Unified Call Manager
Cisco Network
Reporting
Billing
Administration
Applications
Web
CTM is the glue between Cisco® Telepresence and Cisco Network and IP Communications platforms
It is the core of user simplicity, ease of use for the customers
Room Scheduling through enterprise group ware, don’t break convention
Cisco® 7970 is the user interface
Days agenda on the phone
One button to push call launch
Virtual concierge services through integration with Contact Center
CDR and reporting through Cisco® CCM Item
Cisco®
TelePresence
Manager
User Scheduling
Unified
Contact Center
Management
*Roadmap
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17. Key Roadmap Highlights Business to Business Call Connection
Directory Services
Cisco® TelePresence-Certified Service Provider AT&T
Cisco® TelePresence User Interface
Cisco® TelePresence User Interface
Firewall/ NAT
Firewall/ NAT
Cisco ® Unified Call Manager
Cisco® Unified Call Manager
Cisco is the right company at the right time to solve for true B to B connectivity – this is broken today with traditional video conferencing deployments
This is How Business-to-Business will be able to “Do the Deal” at the virtual table
With dial tone Reliability
With Simplicity
With Confidence
We are solving for a firewall and NAT traversal strategy that is secure and scaleable
We are solving for a commercially viable “Certified Telepresence Connection” with our SP partners.
MPLS core, Metro E and DS-X last mile connection
Directory Services and Authentication
QOS and SLA’s that meet our bandwidth and real time media requirements
Certificate Authority
Cisco® Unified Communications
AT&T Network as the Platform
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18. What is MPLS? Per the MPLS Forum:
Multi-Protocol Label Switching (MPLS) is a key development in [IP] Technologies that will assist in adding a number of essential capabilities to today’s best effort IP networks, including:
Traffic Engineering
Providing Traffic with different qualitative Classes of Service (CoS) and quantitative Quality of Service (QoS) (e.g. SLAs)
Provide enhanced restoration and provisioning capabilities
Provide IP based Virtual Private Networks (Killer Application)
De facto IETF Standard for IP VPNs (RFC 2547)
Traffic Engineering
Class of Service / Quality of Service
Providing IP-VPNs (RFC 2547)
Main reason carriers are deploying it is to deploy IP VPNs.
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19. MPLS Enabled Networks No External/Internet Routes on the Core
e-BGP
i-BGP
e-BGP
Or Static
So … we turn on MPLS …
MPLS runs a Label Distribution Protocol (LDP) amongst all of these edge devices and across the core and they establish Label Switched Paths (which feel a lot like PVCs). And there is basically a full mesh of these Label Switched Paths established amongst these edge routers. If a Packet from the outside comes into an edge router rather than simply picking an OSPF next hop he forwards that packet right into one of these LSPs and puts a label on the packet at that point when it arrives at the next core router the Core Router knows what the Label Switch Path is (he participated in the LDP) and he forwards that packet along based on a “PVC-type” of connectivity – switching an inbound label to an outbound label on another interface.
The beauty of this approach from a scaling perspective is the core routers never had to look at the IP destination address to make that decision. All they had to look at was the label. So as it goes across the network, when you come to an eventual egress point, the edge router says “well, I’m the edge of an MPLS domain,” he pops the label off and looks at the IP address and makes a routing decision. So the only place that true IP routing decisions need to be made is at the Ingress where you route into a label switched path and at the Egress, where you map from a label switched path to an outbound interface. All that the core routers need to be doing in that scenario is doing label switching across the core.
You run OSPF in the core to learn the topology, and then the paths are created. You have OSPF running within the cloud, the key difference here is when you have MPLS enabled in the network, the only thing that OSPF needs to know about are the internal routes (he needs to know about the internal topology of this common backbone). And the only job of this common backbone at that point is to take packets in at one edge device, and shove them out another edge device elsewhere and the core does not need to know those external routes or addresses to accomplish that as long as he has established label switched paths, but you still need the OSPF, just to be able to route from one edge to the other which is how the label switched path finds its appropriate route across the network.
WITHIN THE AS
IGP defines connectivity for internal routes
LSP established for each internal route
in particular, LSP between each pair of edge routers
BGP populates label as next hop
instead of recursive lookup to find IP path to next hop.
No need to redistribute external routes!!!
Route chosen using OSPF
Simple short label exact match
LSP: Label Switched Path
Identified at the edge node
Route look up once and
associated label assigned to the packet
LSR: Label Switch Router
E-LSR: Edge Label Switch Router
No External/Internet Routes on the Core
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20. Better Performance as well as cost savings
Class of Service
Better Performance as well as cost savings
Mission critical
apps are prioritized;
but no application will
be starved
Applications are mapped
to “Classes” and assigned
priority and bandwidth
DiffServ
Real-time:
LLQ
Video
Conferencing
ERP
SAP
CRM
DiffServ
Premium:
CBWFQ
DiffServ
Best Effort
Web Browser
Cost savings achieved due to better management of the existing bandwidth without suffering from performance degradation

21. Drivers for Collaboration
Productivity Increases Workforce Globalization Reduction in time to market Increased interaction with partners
Large Research Institutions
Teaching Hospitals
Governments Local and National
Business Executive Meetings
Human Resources
Customer Service for Remote Support
Sales Presentations and Demonstrations
Design and Collaboration between Teams Consulting Interaction outside Vendors and Clients
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