1. Mobile Marketing

2. Know the mobile market 1. Types of mobile devices
2. Platforms for mobile devices
3. Device limitation
4. Target audience
5. Content

3. Factor 1: Types of mobile devices

4. Factor 2 - Platform

5. Market share of mobile operating systems

7. Factor 3 – Device Limitations
Small memory , slow processor ?
Touchpad navigation
T9 / full qwerty / touchscreen
Screen size
Plugins required?

10. Factor 4 – Target Audience
What is Malaysia’s population size?
How many have mobile phones?
How many use 3G/LTE?

13. Factor 5 - Content

14. Common types of mobile ad content?
Banner ads
Text messaging (SMS)
Multimedia Messaging (MMS)
Mobile Video and TV Ads
Mobile Apps (in app display ads)

17. Instant Messaging Ads

19. Location Based Ads

21. Sponsored/Promoted Posts

23. In-game Ads

25. Mobile Apps vs Mobile Sites