1. Analytics and Insights Offerings
Q2 2013
May 2013
©2013 Digital Generation Inc. All rights reserved
9/12/2018

2. Analytics and Insights: Helping you understand what the data says so you can make decisions and take action
©2013 DG Inc. All rights reserved

3. What formats and placements are providing the highest ROI?
How can I best demonstrate the performance of my campaign to my client?
I’ve got a big idea for my next campaign, what sites can I run it on?
How long should my ad run for before I do a creative refresh?
What aspects of my ad design impact performance and how can I design the best performing ad possible?

5. Campaign Analysis DCO Analysis QBR Site Analysis
In depth Media and Creative Analysis for campaigns
DCO Analysis
Detailed performance analysis for campaigns using dynamic creative optimization
QBR
A broad based reports that provide a holistic look at a clients’ MDMD business and can be a stepping off point for further analysis
Site Analysis
Help publishers understand how to advise their clients on creative design and time for creative refresh to optimize performance

6. Creative Analysis Attribution Analysis A/B Testing Custom Analysis
Creative Aspect
% Affect on Time to Interaction
Positive/Negative Impact
Strength of Impact
Number of Words on Main Panel
16%
Negative
More words leads higher Time to Int.
Medium
Length of Video (sec) 4%
Positive
Longer Videos lead to lower Time to Int.
Strong
Animation Length (sec)
3.6%
Longer Animations lead to higher Time to Int.
Low
CTA Size
3.4%
Larger CTA’s lead to lower Time to Int.
Very Strong
Size of Video
3.1%
Larger Videos lead to lower Time to Int.
Creative Analysis
Custom analysis of creative against multiple campaigns from one brand to determine what creative elements most impact performance
Attribution Analysis
Determine the top performing creative and media for Direct Response Campaigns
A/B Testing
An in-depth look at two or more creative against two or more channels (In-Page, In-Stream, Mobile, etc.)
Custom Analysis
Anything you want analyzed we’ll scope it out

7. * from the end of campaign or campaign phase ~ from end of quarter
Analysis
Audience
Limitations/Pre-Defined Scope
Timeline
Campaign/Creative Performance
Creative Agencies, Media Agencies, Publishers
1 Campaign with no more than 4 creatives and 100 placements
3 days*
A/B Testing
Comprehensive Site Analysis
Publishers
1 Site “Property”
10 days+
Attribution Analysis
Media Agencies, Advertisers
5 days*
Quarterly Business Review
Media Agencies, Advertisers, Publisher
All Campaigns
10 days~
DCO Performance Analysis
Creative Agencies, Media Agencies, Publishers, Advertiser
1 campaign with up to 4 creative utilizing the same creative variables. Maximum of 32 potential creative combinations per creative
Custom Benchmarking
Agencies: 1 Advertiser or Publisher: 1 Site “Property” (i.e. a specific branded set of pages)
5 days+
Custom Analysis
Any analysis that is possible to compile and complies with MDMD policies
Dependent on Scope
* from the end of campaign or campaign phase
~ from end of quarter

8. ©2013 DG Inc. All rights reserved
Thank you!
©2013 DG Inc. All rights reserved