1. GROWING IN DIGITAL Crescere in digitale GROWING ENTREPRENEURS Crescere imprenditori
Bruxelles, 30 June 2017

2. ITALY: TWO DIFFERENT ISSUES
High youth unemployment rate
Low digitisation of Italian economy
40% youth unemployment
Low digitization of Italian economy
5% Italian SMEs selling online NEXT SLIDE
40% of Italian entrepreneurs think the Web is not useful to do business

4. SMEs lack e-skills
40%
of Italian entrepreneurs think the Web is not useful to do business
25°
Italy’s rank in the EU economy Digital Economy and Society Index (DESI) 2016
Fonte: Rapporto Unioncamere 2015

5. 85% 900k e-skills are crucial for employability
of all jobs in EU will require e-skills
jobs risk to remain vacant due to lack of e-skills in Europe
900k
Fonte: Rapporto Unioncamere 2015

6. 4.3 10% 65% Internet generates (youth) jobs
jobs created for each disrupted by the web, in the same region
of ALL new jobs for youth in Italy is technology related
10%
of youth new businesses in Italy is digital from the beginning
65%
Fonte: Rapporto Unioncamere 2015

7. Empower NEETs as digitisers of Italian economy
IDEA:
Empower NEETs as digitisers of Italian economy
To match the challenge with the opportunity

8. The pilot: Made in Italy - Eccellenze in Digitale
100+ scholarships to young digitisers hosted by local Chambers of Commerce to educate entrepreneurs on e-skills
We started in 2013 before Crescere, Eccellenze 100% funded by Google.

9. A surprising impact
Over 80% of digitisers were hired by SMEs or funded their digital consultancy business
The project, designed to support SMEs, turned out to be a tool for job creation

10. CHALLENGE:
scale the pilot and transform it in a public policy initiative leveraging Youth Guarantee
Ministry of Labour knew about the project and wanted to scale it up. Italian government was proactive and use Youth Guarantee. End We launched the program in April 2015.

11. Crescere in Digitale
Ministry of Labour and Italian Union of Chambers of Commerce, in partnership with Google, within Youth Guarantee
Goal: help ALL Italian NEETs develop digital skills and offer up to 3000 internships as digitisers of SMEs

12. The pillars of the program
Online Training (MOOC) offered to ALL Italian NEETs enrolled in Youth Guarantee (800k+)
Local Labs to match NEETs with SMEs
3K internships as digitisers
Online training 100% funded by Googler. No public money involved. 90K people enrolled.
Local labs: NEETS meeting companies in their area/district (one of 100). Youth Guarantee is funded. Chambers of commerce get money from the EU. You need to finish the online course (50hrs) and pass the test to get to the labs and meet entrepreneurs. In North Italy, we have more entrepreneurs than NEETs -- skills mismatch and high demand. If they like each other they start internship.
Internship 500/month. 3000/6 months. Paid by chambers of commerce via Youth Guarantee.

13. The pillars of the program
Neets enroll in Youth Guarantee
Neets enroll in Crescere in Digitale and follow the training
They take the online exam
Local Labs for training and matching NEET/SME
SMEs enroll in Crescere in Digitale and offer internships
Internships

14. 1.Online training 50 hours on tools & strategy to get SMEs online
Funded by Google
Teachers: 30% Googlers, 70% experts
Certified by a Ministry-appointed scientific committee
Not google product -- google agnostic

15. 1.Online training Topics of the online training include:
Understanding the Internet economy
Interact with SMEs
Tools to succeed (website, social, video, cloud, e-commerce)
Strategies to succeed (e-commerce, export, tourism, mobile)
How to create your business online
Learnings from successful small entrepreneurs

16. 2.Local Labs
Target: NEETs who completed the course and passed the online test
Goal: matching NEETs with local SMEs
Organised by the Chambers of Commerce and funded by Youth Guarantee

17. 2.Local Labs During the Labs, NEETs:
receive in-person training on how to interact with entrepreneurs
prepare for jobs interviews and self-employment opportunities
run interviews with local SMEs interested in hosting an intern

18. 3.Internships Goal: support digitisation of SMEs
Hosted by SMEs, trade associations or web agencies
3000 internships, for 6 months
Paid 3000€ each, through Youth Guarantee

19. Payment of the promoter
Budget «Crescere in digitale»
«Job placement» Labs
Internships
Total amount
10,6 mln of euro
Promotor -- local chambers of commerce. Local chamber of commerce -- they tutor and matching.
3000 internship x 3000 EUR
Timeframe: by end years: 10 mln euros . Italy gets 1 billion from Youth Guarantee, so this is a small percentage.
Payment of the promoter
,00€
Grant
,00€
,00 €

20. Key results and objectives

21. Strong impact so far 97K NEETs enrolled in the program
56K NEETs in training
8.4K NEETs graduated
6K SMEs offering internships
March 2017:
Enrolled -- said interested in the course
50K started and actively doing training.
Nearly 8K graduated -- completed and passed the exam. Not super high number because the course is tough and requires time commitment. We want them to be able to meet business.
Nearly 4K SMEs offer internships
1K internships assigned -- today are working in SMEs. Goal is 3K. We’re on a good track to meet the goal.
There’s geographical mismatch: NEETs in south and jobs in North. Youth guarantee measures about mobility are not working -- too low financial incentive to move.
1.7K Internships assigned
Timeframe: Sept Jun 2017

22. Our mission, by end of 2017 Enroll 140K NEETs Train 80K NEETs
Get 10K NEETs graduated
Activate 3K internships

23. Jobs creation 504 Internships concluded
(20 March 2017, for internship finished by 28 February)
504 Internships concluded
141 (28%) hired (job or new traineeship)
115 (23%) hired (job only)
52% hired by the hosting business
Numbers by March (based on figures from end February).

24. Jobs creation - in depth
(20 March 2017, for internship finished by 28 February)

25. Misura 7.1 – Crescere Imprenditori

26. The PON IOG and the SELFIEmployment Fund
The PON Iniziativa Occupazione Giovani has been conceived as an instrument to tackle youth unemployment, which in Italy is now at 38%.
Reception
Training
Traineeship
Civil service
Mobility
Hiring bonus
Apprenticeship
Auto employment and self-entrepreneurship
Job support
There are 9 measures targeting young NEETs. In particular, measure number 7 focuses on the support to auto employment and self-entrepreneurship.
Measure n. 7
Measure 7.1
Measure 7.2
Regional
All the regions that have adopted the measure 7.1
National
CRESCERE IMPRENDITORI
managed by Unioncamere
Regional
All the regions that have adopted local financial instruments
National
FONDO SELFIEmployment
managed by Invitalia

27. How to access the SELFIEmployment Fund - Measure 7.2 National
The SELFIEmployment Fund finances business ideas for programs with budget from to €
Autonomous NEETs not participating to measure 7.1 national/regional
NEETs in Measure 7.1: coaching paths to business startups managed by bodies accredited at regional level
NEETs in measure 7.1. Crescere Imprenditori managed by UNIONCAMERE at national level
Measure 7.2 National
support to the credit facility
SELFIEmployment
Fund
MLPS and INVITALIA
Novità comunicate con SMS e e.mail a tutti gli scritti a GG

28. 95: the Chambers bodies involved in «Crescere Imprenditori».
Measure 7.1 – What is CRESCERE IMPRENDITORI
The initiative - promoted by the Ministry of Labour and Social Policy, as the Managing Authority of the Garanzia Giovani programme - is implemented and coordinated by Unioncamere.
The Italian Union of the Chambers of Commerce, Industry, Craftmanship and Agriculture- Unioncamere is the national managing authority of «Crescere Imprenditori»
At national level, the project is implemented by the Italian Chambers’ system.
95: the Chambers bodies involved in «Crescere Imprenditori».

29. Measure 7.1 CRESCERE IMPRENDITORI
Potential target
6.200 young people, between
18 and 29, selected among Garanzia Giovani NEETs,
which are interested in doing business and registered in Cliclavoro.
!! Young people who attended the workshops of “Crescere in Digitale” and didn’t get any internship are eligible !!

30. Results in max 25 days STAGE A: STAGE B:
Measure CRESCERE IMPRENDITORI – About
STAGE A:
60h training program:
One or several basic training modules
IN CLASSROOMS (max 15 participants) or for SMALL GROUPS (max 3 participants); distant interactions between instructors and participants are always possible through live streaming, to allow the diffusion of the activities on the territory.
STAGE B:
20h accompanying pathway:
An accompanying and technical assistance form personalized for SINGLE PARTICIPANTS or for SMALL GROUPS
(max 3 participants)
Results
Business plan
Accompanying document
On line Self-evaluation
preparatory for the access to the training program by using an app
TEST Crescere Imprenditori
by Unioncamere.
9 more points
for the
BUSINESS PLAN
evaluation
to access the
SELFIEmployment fund
in max 25 days

31. Measure 7.1 - CRESCERE IMPRENDITORI – data
From March 2016 to May 2017, in Italy
3.013 NEETs have successfully passed the entrepreneurial attitudes self evaluation test by «Crescere Imprenditori»
1.771 NEETs have enrolled on training and assistance pathways
1.365 NEETS completed the pathways
Overall there are currently
169 projects started and
157 completed.

32. Thank you for your attention!