1. UK Deaf Sport

2. About UK deaf sport

3. UK Deaf Sport UK Deaf Sport was established in June 2003
UKDS is a Member of the UK Council on Deafness (UKCoD)
Member of the International Committee of Sports for the Deaf (ICSD) since March 2006
Strategic lead for deaf sport

4. Organisational objectives

5. Every Deaf Person Active and Inspired by Sport
Leadership
Strategic well governed leadership for deaf sport
Participation
More deaf people trying playing and supporting sport
Performance
More deaf athletes wining medals on the world stage

6. Supporting Deaf People to Reach their Full Potential in Sport
Getting Started
More Deaf People Trying Sport
Sport for Health
A Healthier Deaf Community
Community Networks
More accessible local opportunities
Education and Training
A Quality Active Workforce
Competition
A Multi-Level Competition Framework
Supporting Deaf People to Reach their Full Potential in Sport

7. KPIs and Success Measures
Getting Started
12 new activities run through DI network partners (new for this year)
108 Deaf people participating in DI Clubs
Sport for Health
Not Priority
Community Sport
36 DEAFinitely Inclusive Clubs Accredited
12 DEAFinitely Inclusive Facilities Accredited
Education and Training
20 New level 1,2 coaches
224 Coaches going through the Effective Communication training
Competition l
Supporting Deaf People to Reach their Full Potential in Sport

8. Key Projects Deafinitely Inclusive Networks
DEAFinitely Inclusive Accreditation
Clubs
Facilities
Coach Education
Effective Communication Course
Insight and Promotion

9. Partners and reach

10. Sports we work with Gymnastics Athletics Running Handball Badminton
Hockey
Martial Arts
Netball
Rounders
Rowing
Rugby
Athletics
Badminton
Basketball
Bowls
Canoeing
Cricket
Cycling
Football
Golf
Running
Squash
Swimming
Table Tennis
Tennis
Watersports

11. Other Partners County Sports Partnerships Deaf Peoples organisations
County and District Councils
National Organisations
National Deaf Childrens Society
Royal Association for Dead People
Action on Hearing Loss
Age Concern

12. Reach Directly over 200 organisations 3500 on face book
6,700 on Twitter
Additional 20,000 via other partners
NDCS 15,000
Action on Hearing loss 5,000
400 known deaf community contacts

13. Our target market

14. The deaf/hard of hearing market
1 in 6 people have some form of hearing loss – that equates to over 10.5mil people (Action on Hearing Loss, 2011)
Around 2/3 are over 65 (Action on Hearing Loss, 2011)
Just over 8% have profound/severe hearing loss – over 865,000 people (Action on Hearing Loss, 2011)
DWP (2012) reported that 14% of 12.2 million disabled people in the UK had a hearing impairment - that equates to around 1.8mil people

15. Current Engagement
People who are deaf or hard of hearing are the least likely of any group to participate in Sport
National 36%
Disability 18%
Deaf 8%

16. Insight and market research

17. Forms of Communication
Key points
A Large proportion of deaf/Hard of Hearing can communicate without support from BSL
BSL is a PRIMARY for of communication so support MUST be provided as people who use BSL face the greatest discrimination and are more greatly disadvantaged.
Spoken English (voice, lip reading, hearing assisted technology) and BSL (British Sign Language) the two primary forms of communication

18. Sport Environment
‘Nevers’ removed from analysis
Key points
Some similarities to the communication slide
80% of people surveyed want to play sport in a mixed (mainstream ) environment but we must also make provision for those that want to play in a Deaf specific environment
Strategic message
Working with NGB`s we advise that they work in two distinct areas
with their club membership to create as many deaf inclusive clubs as possible, these may not provide a full range of Communication support but will be deaf aware
Develop specific clubs that provide additional communication support
Examples
Golf : developing clubs that are beacons of good practice and knowledge to pass this to County Golf partnerships
Gymnastics : Im In Clubs becoming centres and working with up to 28 locakl clubs to pass on good practice.
Preference for being included in mainstream sport with anybody (disabled and non-disabled) consistent with research across other disabilities

19. Barriers to sport participation
‘Nevers’ removed from analysis
Key points
No Barriers info says that the actual barriers are removable , we just need to commit to doing it
Communication Difficulties – Linked to lack of confidence, deaf people do not think they will be able to communicate with Coaches, officials and volunteers at clubs. Biggest Barrier
Lack of Fitness – partly a perception and partly reality as lack of activity mean lack of fitness
83% of those who reported having no barriers currently play sport

20. Becoming Deaf Aware Before you start How deaf is the person /people
How do they like to communicate
Make sure your Audio Visual media has subtitles
How could you tutor more visually and less verbally
Provide deaf candidates with the course material well in advance of the course.
Ensure deaf people can communicate none verbally

21. Including People with Hearing Impairments
Have British Sign Language Interpreters been briefed
Make sure you can write down or draw answers to difficult questions
Try to reduce the noise level. Hearing aids are not selective in the sounds they amplify

22. Including People with Hearing Impairments
Speak clearly and don’t exaggerate lip movements. If you are a fast speaker, you might find that slowing down your rate of speech a little could help.
Avoid standing in front of a window or with the sun at your back as other light sources make lip-reading difficult

23. Including People with Hearing Impairments
Try to face the participant when speaking and do not cover your mouth with your hand, paper or a pen; do not chew gum or eat. Be aware that a beard or moustache may make lip-reading difficult
Ensure the candidate is paying attention before you begin to deliver instructions or coaching points.

24. Including People with Hearing Impairments
Attract the deaf participant’s attention before speaking to them. A tap on the shoulder or a wave is acceptable.
Present one format of visual information at a time. The participant cannot ‘read’ two things at the same time; for example, the board and your lips. Therefore, try to avoid talking while writing on the board or demonstrating

25. Including People with Hearing Impairments
Write down keywords and new vocabulary if needed. This helps because new words are almost impossible to lip-read.
Where possible, demonstrate techniques or corrections rather than rely on verbal explanations.

26. Additional Support http://ukdeafsport.org.uk/

27. Additional Support
Me !!!!
National Participation Officer UK Deaf Sport
Phone /Text :
Skype : clive.breedon