1. Phase 3: Building community support: Communications strategies

2. What communication strategies will build the strongest support across
5/23/2018
What communication strategies will build the strongest support across
all stakeholders within the school community?
Step 8 : Create Understanding: Communication Strategies
All stakeholders need to understand the vision for learning in a technology-rich environment and the steps you need to take to achieve it. A carefully designed communication plan can not only inform the parents and community, but make them ardent supporters and advocates.
Key Question: What communication strategies will build the strongest support across all stakeholders within the school community?
Summary
Communicate the vision and goals to all stakeholders with a consistent and clear message so there is shared understanding.
Core Concepts
All stakeholders need to understand:
The school’s vision for learning in a technology-rich environment.
The steps the school needs to take to achieve this vision.
A carefully designed communication plan not only informs the parents and community, but also makes them ardent supporters and advocates.
Communication is an ongoing, long-term process. It requires continuous effort and attention.
Key Question
What communication strategies will build the strongest support across all stakeholders within the school community?
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Building broad community support
5/23/2018
Building broad community support
Workshop Leader: (Read slide.5 points read as a build then discuss with the group)
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Building broad community support
5/23/2018
Building broad community support
Workshop Leader: (Read slide.5 points read as a build then discuss with the group)
Develop a community communications strategy
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Building broad community support
5/23/2018
Building broad community support
Workshop Leader: (Read slide.5 points read as a build then discuss with the group)
Set realistic expectations from the outset-
Under-promise and over-deliver!
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Building broad community support
5/23/2018
Building broad community support
Workshop Leader: (Read slide.5 points read as a build then discuss with the group)
Be proactive and transparent at all times
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Building broad community support
5/23/2018
Building broad community support
Workshop Leader: (Read slide.5 points read as a build then discuss with the group)
Educate and inform around all issues, ideas, challenges
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Building broad community support
5/23/2018
Building broad community support
Workshop Leader: (Read slide.5 points read as a build then discuss with the group)
Celebrate successes frequently and publicly
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Your stakeholder landscape
5/23/2018
Using the scale 1-7 for engagement, identify the involvement of each of your stakeholders now and debate what you think is achievable to improve this year.
Parents
Dan Buckley 2005
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Your stakeholder landscape
5/23/2018
Using the scale 1-7 for engagement, identify the involvement of each of your stakeholders now and debate what you think is achievable to improve this year.
Parents
Community leaders
Teachers
Learners
Student councils
Sponsors
Teacher Unions
Destination schools
Feeder schools
Local residents
Alumni
Web community
Local businesses
Local government
School advisors
Define subsets of any of the above
Local charities
Senior Management
Dan Buckley 2005
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Thinking tasks for the senior team1
Who do you share the vision with? Informed
Who can feedback to you what they think? Asked
Who can feedback on the amended version? Consulted
Who can make their case in person? Listened to
Who can propose ideas and innovation? Involved
Who can follow through on their ideas? Co-developed
Who can see their ideas become policy? Ownership 2 3 4 5 6 7

12. Your stakeholder landscape
5/23/2018
Using the scale 1-7 for engagement, identify the involvement of each of your stakeholders now and debate what you think is achievable to improve this year.
Parents
Community leaders
Teachers
Learners
Student councils
Sponsors
Teacher Unions
Destination schools
Feeder schools
Local residents
Alumni
Web community
Local businesses
Local government
School advisors
Define subsets of any of the above
Local charities
Senior Management 5
Dan Buckley 2005
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. 5/23/2018
What are the areas around use of the technology that will require policy guidelines?
Step 18: Clarify Essential Policies for Effective Use
Intent of this slide: Introduce Step 18.
Summary: Review the range of potential policy decisions so that policies are aligned to the vision and in place prior to the start of the initiative.
Core Concepts
As schools start mapping out their steps to effective implementation, other stakeholders will start to raise questions about how students will respond to working in a technology-rich learning environment. It is essential that:
All assumptions and concerns around use are considered and the implications fully documented and shared widely.
Guidelines and policies are determined and answers prepared before any parent nights and prior to the start of the 1:1 initiative. 
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Building a policy framework for success…
5/23/2018 9:22 PM
Building a policy framework for success…
Policies for effective implementation
Taking care of the detail to develop fidelity of implementation
Ensuring all parties are kept informed
Addressing change management issues
Policies that ensure equity and scalability
Build digital and learning equity
Allowing all students to participate
Policies that build sustainability across all dimensions
Focus on addressing effective classroom practice
What really matters, and what’s worth doing
Workshop Leader: (read slide)
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Setting the guidelines: Policy development…
Battery charging student / parent responsibility, swap out batteries, penalties
Backup / Data storage – division of responsibility, home v school, (CD, DVD, Server, other)
Virus protection / removal (cost of re-imaging)
Storage – mandatory v optional secure storage
Allocation of storage to students v grade level / subject selection
School based service / support (cost, level of support, supplier agreements)
Transport – responsibility between home & school
Printing credits - school supplied v student purchase
Device model flexibility – single unit v limited range options
Service / Support policies, pricing, guidelines
School bags – mandatory v optional
Workshop Leader: (read slide)
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Setting the guidelines: Policy development…
Insurance - Mandatory v optional / School v home
Parental training-Mandatory v optional
Internet / network policy (in line with existing policy) Home v School
Data limit for downloading v purchasing more credit
(Webmail-Outlook.com.vs Exchange)
Reporting lost / stolen laptops
Chat & Web 2.0 – allowed v restricted v banned
Electronic Games/Mp3 music files
Personal software policy
Devices left at home – spare devices, penalties
Workshop Leader: (read slide)
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Setting the guidelines: Policy development…
At your table, develop a policy that addresses the area of focus outined on the following slide.
Appoint a scribe and a spokesperson who will share it back with the rest of the room.
(15mins)
Workshop Leader: (read slide)
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Workshop activity Group discussion: Developing school policy
5/23/2018 9:22 PM
Workshop activity
Group discussion: Developing school policy
Workshop Leader: (read slide)
Group A: Games / MP3s personal software
Group B: Web 2.0 access-software / Chat
Group C: Charging-Batteries / Power/Storage/Carriage
Group D: Backup Data management/reimaging/service processes
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.