1. The Future of Marketing
Mike Volpe VP

2. Marketing is Changing

3. Outbound Marketing

4. Outbound Marketing is Harder
Annoying
Salesperson

5. More Bad News…

6. The Good News…

7. Inbound Marketing
Blog
SEO
Social Media

8. Inbound Gives Leverage

9. Budget vs. Brains
Flickr: Refracted Moments
Flickr: Gaetoan Lee

10. NY Parking Tickets Blogging + SEO + Social Media
7x more website visitors
25x more visitors from Google
8x more links to website
Website Visitors

11. Vocio Blogging + SEO + Social Media 2x more website visitors
“This puts us on par with companies that can outspend us 100 fold in marketing”
Website Visitors

12. WebsiteGrader.com Free Interactive Tool 1.1 million reports generated
30,000+ inbound links
50,000+ opt-in list
$5,000 marketing budget

13. B2B Music Videos Video Social Media SEO 40,000 views first week
10,000 views first day
Social Media
#1 source = StumbleUpon
#2 source = Twitter
#3 source = Facebook
SEO
Page 1 for “inbound marketing”
50+ inbound links to blog article

14. BlendTec - Will It Blend?
Videos + Social Media
55,000 inbound links
83,000 YouTube subscribers
500+ Facebook groups
5 Digg front page stories
3x Sales Increase

15. Questions to ask yourself...

16. How am I expanding my online footprint?

17. Am I publishing
share-worthy content?

18. How can I start and join relevant conversations?

19. everywhere people discuss
Am I present
everywhere people discuss
my industry?

20. marketer or advertiser.
Stop thinking like a
marketer or advertiser.

21. publisher and socializer.
Start thinking like a
publisher and socializer.

22. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Thank You!
Today’s slides:
Mike Volpe VP