1. The Future of Organic is NOW
Nicole Mydy and Sharon Quellhorst

2. 88% of organic buyers purchased DAIRY in the past 6 months.
8/10 households
are purchasing organic food.
39%
of organic buyers ALWAYS look for
the ORGANIC SEAL when shopping.
83%
of U.S. families are
BUYING ORGANIC.
51% of
U.S. families are buying more organic foods than they were a year ago.
OTA’s 2015 U.S. Families’ Organic Attitudes and Beliefs Study Key Facts and Figures

4. What Does the Organic Label mean for Consumers?
Consumer Protection
NO: antibiotics, hormones, synthetic fertilizers, sewage sludge, irradiation and genetic engineering (no GMO’s)
Livestock: organic feed; access to the outdoors; pasture rule.
Clean, safe food…and more nutritious.

5. Benefits of Organic Legal definition (USDA / NOP)
Recognizes and promotes a production “system” that sustains soil health, water quality & biodiversity.
Third party, independent certification.
Farmers must keep careful records.

6. What does the USDA Organic seal ensure?NO
Antibiotics
Synthetic hormones
Toxic pesticides or herbicides
GMOs
Irradiation
YES
Third-party certification
Intense record-keeping
Required outdoor access

7. Fluid milk

8. 1988

9. 1 COOPERATIVELY market

10. 2 MARKET nutritious, wholesome food

11. 3 ESTABLISH farmer-determined food prices

12. 4 ENCOURAGE a family farming future

13. ENABLE a healthy human livelihood5
ENABLE a healthy human livelihood

14. 6 PRACTICE environmental awareness and cooperative principles

15. 7 PROMOTE respect for all life

16. 1837 Members Dairy 1,456 Egg 96 Soy 1 Produce 174 Grower 50 Beef 342
Australia 1 30
Canada 34
101 2 1 1 1 3 33 1 1 60
116 3 9 1 13
255
150 22 36 3 6 1 6 5 2 1 2 13
136 1 2
136 1 1 40 18 54 1 1 49 6 8
178 15 1 1 31 1 1 1 2 30 33 2 8 5
181 3 1 7
170 11 1 2 2 22 5 2 1 4 3 3 1 1 14 1 2 23 2 6 2 2
1837 2 1
Members
Dairy 1,456
Egg 96
Soy 1
Produce 174
Grower 50
Beef 342
Pork 28
Poultry 4
As of 12/31/2016

18. Organic Valley’s Cooperative Muscle
Every day of the year, CROPP Co-op delivers
3.5 million pounds of milk
from our farms to America’s table

19. We are in this together!
We want you to feel comfortable and confident when answering questions from your customers.
In order to do that, we have developed a program for Retail Dietitians.
What it consists of:
Fully Customized Program
Webinar or Live/Onsite
Meet an OV Farmer
Breakfast/Lunch
Comprehensive Leave Behinds
Coupons
Resource to Get Questions Answered
What it provides:
Value to your store
Ability to keep up to speed on why customers are shopping for Organic
Confusion for shoppers
Labels
GMO’s
USDA Organic
“Natural”
Understanding dairy solutions for customers‘ dietary needs

20. Please contact us for more information on how we can work together!
Thank You!
Please contact us for more information on how we can work together!
Nicole Mydy – Brand Manager Innovation,
Sharon Quellhorst, Community Engagement Coordinator ;