1. General Directorate of Cultural Industries and Arts PERÚ
Proposal for the development of the audiovisual digital industry with social impact
General Directorate of Cultural Industries and Arts
PERÚ

2. abuela grillo 
cuentos de viejos

3. PERÚ 1st fully 3D animated movie in Latin America
Strong potential audience
3D - 2D films in the forefront of the region
600 skilled jobs
Companies dedicated exclusively to the animated industry
300 domestic programmers

4. Main Problems
Insufficient availability of skilled human resources (economic and class gap)
Poor level of English
Lack of access to foreign markets and regional exchanges
High Costs of production
Incipient development on certifications and quality control
Inadequate infraestructure
Weak legal framework

5. “Animérica!”: social impact, regional integration and market access trough animated shorts
3 countries (different selection every year)
Maximum length of seven (7) minutes
Topics of regional interest: social impact
All films are grouped and disseminated among the 34 OAS member states

6. Objectives

7. Key mid-term objective
To develop a product/space for the promotion of regional exchanges and social contents –intercultural experiences, collective memory, environment care, etc.- through animated shorts. And…

8. I. Strengthen local capacities
10-15 students per country will be trained by a national tutor and 1 specialist from a leading country
Reading and visual material about animation basic techniques will be generated and disseminated.

9. II. Promote regional bonds
3 shorts will be grouped and distributed to the OAS members and its cultural centers, schools, universities and/ or national tv?
“Language that transcends language”
Promote future networks / web
platform for the project?

10. III. Encourage market access opportunities
Short films participation in festivals and similars
Encourage young people to exhibit their products in new spaces
Facilitate access to new markets in different countries in América

11. Thanks!