1. PRADHAN MANTRI JAN-DHAN YOJANA
CHITTOOR

2. Rayalaseema Region Drought prone. Area of 15,600 Sq.km. GPs – 1363.
Economy
CHITTOOR
Rayalaseema Region
Drought prone.
Area of 15,600 Sq.km.
GPs – 1363.
Population – Lakhs
Households Lakhs
Lead bank:
Bank Network
Total Banks 40
Rural Branches
226
Semi Urban Branches
179
Urban Branches
166
Total Branches
571
Branch Penetration
7309

3. PMJDY 1 2 3 4 5 6 Credit Guarantee / OD accounts
Universal access 2
Basic banking, OD Rs.5000/,
Rupay card and accident insurance 3
Financial Literacy 4
Credit Guarantee / OD accounts 5
Micro – insurance:
PMSBY,PMJJBY 6
APY

4. Hon’ble Prime Minister Hon’ble Union Minister Hon’ble Chief Minister
New Delhi
Hon’ble Union Minister
Heavy Industries & PE
Tirupathi
Hon’ble Chief Minister
Rajahmundry
LAUNCH

5. ACHIEVEMENTS SO FAR 100% coverage. 80% Rupay cards.
75% Aadhaar seeded.
A/cs by BCs Lakhs.
Rs cr savings.
7987 a/c, over draft- Rs cr.
78 Claims / Rs cr.

6. IMPLEMENTATION STRATEGY
Household survey - Self Help Groups.
3 Mass campaigns/ 1363GPs/ 1/6 Months/ 22 Days.
Focus stakeholders meetings.
4 Town Hall meetings.
Video/Set/Tele Conferences.
Convergence, Team work.

7. Awareness
Petrol bunks/ Market yards/ Associations.
Counselling.
Mandal level convergence.
Reaching Out
Peoples Survey.
98% BPL members.
Fixed agenda/ Fixed day meetings/ 40K discussions.

8. Door step banking 734 BCs/BMs in 941 SSAs, 207 b & m branches.
Provided AEPS / POS/ Micro-ATMs.
Population / BC – 3,000.
Transactions / value /BC /Day – 15 /25,000.
Claim settlement / 25 Days.
2/3 SIM Cards.

9. Aadhaar Seeding Captured – People survey. Distributed Bank wise.
De – Centralized data entry.
SMS alerts.
Monitoring.

10. Activate / zero
Trainings
Targets
Special Drive
BCs/SHG Members
Linking

11. FINANCIAL LITERACY Financial Literacy Centres Existing - 2
New – 6 (Operationalized by )

12. Increase financial literacy.
Mega Mudra credit camps.
Mass campaign.
Single Day / 8126 borrowers/ 12-Jan / 66 mandals.
36K / Rs. 688 Cr.

14. SOCIAL SECURITY SCHEMES

15. WAY FORWARD 31-05-2016 Conversion normal SB A/cs SHG Women – 3,68,000
Scholarships – 90,500
NREGS – 1,45,464
Zero balance A/cs activation 2,13,815
Operationalization of new FLCs
Aadhaar Seeding 1,15,626
Activation of balance Rupay Cards – 92,394
Conversion SWAVALAMBAN to APY
34,827
Call centre for Insurance Claims

16. SUGGESTIONS
Call centre / MIS.
Transaction ceiling !
DBT -PMJDY link.
Yearly option / card in APY.
District Review Mechanism.

17. BUSINESS CORRESPONDENTS
AWARENESS PROGRAMMES
BUSINESS CORRESPONDENTS
RUPAY CARD ACTIVATION
SURVEY BY SHG MEMBERS

18. FINANCIAL LITERACY
SHG MEMBERS
BCs
Videos >>

19. Making the poor bankable
TRANSFORMING INDIA
Banking on the poor
Making the poor bankable
THANK YOU