1. Human Centred Design approach to public service innovation
SERVICE DESIGN MELBOURNE
Human Centred Design approach to public service innovation

2. Rachelle

3. Rachelle

4. Rachelle

5. Rachelle

9. From data to personas
Rachelle

11. AGENDA How might we… Empathy building Rapid ideation sessions Wrap up
Yoko

12. Framing questions How might we...
Rachelle

13. How might we Our how might we today is...
We have how might we to frame and contain ideation so we get out what we want from the session.
Our how might we today is...
How might we better connect the community through public space
Rachelle

14. Empathy mapping
Rachelle

15. EMPATHY MAPS
Why would I use empathy maps? It’s a great tool to help you build empathy with your personas by imagining their environment.
Celeste

16. ACTIVITY : EMPATHY MAPS
What we want you to do:
How to fill them in Think & feel? - What are they thinking or feeling in the space?
Hear? - What can they hear in the space?
See? - Whats going on around them, what can they see?
Say & do? - What are they saying or doing in the space?
Pains - What are some of the fears or pain points in the space?
Gains - what are the advantages of using the public space?
Rachelle

17. ACTIVITY : EMPATHY MAPS
What we want you to do:
Fill in the empathy maps provided on your tables
In 3 groups - 1 per persona
Using the personas provided.
Rachelle

18. Rapid ideation 6-8-5 : 6 to 8 ideas in 5 mins
Celeste

19. Challenge: Breaking mindsets and language
If you begin a sentence with…
“No but...”
“We can’t/couldn’t do that…”
“We don’t have the budget...”
“But regulation...”
… reward yourself with 5 star jumps!

20. Rapid ideation
Why would I use rapid ideation? Rapid ideation is a way to come up with a range ideas in a short period of time. Giving yourself time constraints, forces you to be focused and stops brainstorming going on endlessly.
These session you can run with people in your community to help you solve problems.
Celeste

21. Ideation rules NO BIROS - There are textas on your tables.
NO IDEA IS A BAD IDEA - Even in the craziest idea, there can be greatness.
DRAW IT - It’s a super strong communication skill and it’s quick too, a stick man can explain more than a few words.
NO BUDGETS, NO REGULATIONS, NO LIMITS - This is a space to grow ideas. No good ideas come from budget spreadsheets.
PROGRESS OVER PERFECTION!
HAVE FUN!
Celeste

22. By yourself
Celeste

23. How might we better connect the community, through public spaces
ACTIVITY : 6-8-5
What we want you to do:
This exercise is 6-8-5, 6 to 8 ideas in 5 minutes. What we want you to do is
1. Grab some A4 sheets that are on your tables.
2. You have 5 minutes to come up with 8 ideas, only 1 idea per piece of paper. Don’t write an essay - draw it.
3. Quantity over quality, don’t spend ages making it pretty, focus on heaps of ideas
4. Think of your persona - what would help them?
How might we better connect the community, through public spaces
Celeste

24. Share your BEST idea with the person next to you

25. Use the same template but come up with As MANY IDEAS as possible
In pairs
Use the same template but come up with As MANY IDEAS as possible

26. Share your BEST ideas with the rest of the table
Celeste

27. What if cards
Celeste

28. ACTIVITY : What if cards
What we want you to do:
We’re going to now add some stimulus to our ideation session to make us look at things from different perspectives.
In your pairs again, keep coming up with AS MANY ideas as possible using the scenarios on the cards
What if… There was no open air public parks
How might we better connect the community, through public spaces, so that
Celeste

29. Share your BEST ideas with the rest of the table
Celeste

30. Reflect How was your learning experience?
How you could run these in your communities?
Celeste

31. What we covered in this session
How might we…
Empathy building
Rapid ideation sessions
Yoko

32. Service design Melbourne
Service Design Melbourne We run free events in this space and call out other opportunities in our newsletter Have a look at design resources and educational courses listed on our website
Yoko

33. SERVICE DESIGN MELBOURNE
Thanks!
SERVICE DESIGN MELBOURNE