1. Bournemouth | Dorset | Poole
Promoting the Living Well Project Wednesday 26th October 2016 World Mental Health Day Webinars
Sarah Brown
Skills & Learning
Bournemouth | Dorset | Poole
Improving skills for you, your community, your business.

2. Aims of this evening’s webinar
What promotional activities did we do in year 2 to make the project accessible?
What did we learn?
How is that changing our approach in year 2?
Improving skills for you, your community, your business

3. Year 1 Initial Promotion Actions
Produced generic leaflet
Two pages on Skills & Learning site
Generic project information
Information about the project partners
1 page listing all courses
Improving skills for you, your community, your business

4. Early Learning in year 1
Enthusiasm for starting the project produced marketing material
Feedback was that the wording was not suitable
We had forgotten to keep everything in plain English.
Improving skills for you, your community, your business

5. Plain English Keep sentences short – sentence length 15 to 20 words
Prefer active words
Use 'you' and 'we' – imagine you are talking to the reader
Use words that are appropriate for the reader
Be concise: Don't be afraid to give instructions, use lists where appropriate
Avoid nominalisations
Improving skills for you, your community, your business

6. NHS Accessible information
Use a minimum font size of 12 point, preferably 14 (which is readable by a significantly greater number of people)
Use a clear uncluttered and sans serif font such as Arial
Align text the left margin and avoid justifying text
Ensure plenty of 'white space' on documents, especially between sections. Avoid 'squashing' text onto a page and, if possible, include a double space between paragraphs
Print on matt and not gloss paper
Improving skills for you, your community, your business

7. Year 1 strategies – Direct to target audience
Social Media – Facebook, Twitter
We used Hootsuite to manage social media posts
Ability to schedule posts
Posts are most likely to be read between pm and 5 – 7 pm
Paid Twitter & Facebook ad campaigns
Cheaper, with more control than press adverts
More engagement and traffic to “Living Well Project” page
Project page had been updated to give specific course information
Improving skills for you, your community, your business

8. Facebook Ad Campaigns
Improving skills for you, your community, your business

9. Contact
More people use than Twitter and Facebook combined
We used targetted s
Mailchimp can help to create and manage large mailouts
Set control fields to select recipients by location, demographics etc.
Can schedule timing of delivery
Generate reports on effectiveness
Keep the content short!
Improving skills for you, your community, your business

10. Using Bulk Emails and Mail Chimp
Improving skills for you, your community, your business

11. Tis the season to be....
Findings, released by Mind, show that 36% of people with mental health problems have self-harmed to cope with the pressure of Christmas. Mind's survey, of 110 supporters, found that 52% have considered harming themselves at Christmas, while 45% have considered taking their own life.
Improving skills for you, your community, your business

12. More traditional methods
Flyers – not just the usual places;
tried book bags and included in wage slips
Posters
Improving skills for you, your community, your business

13. Newspaper adverts
Improving skills for you, your community, your business

14. Getting the learners involved
Exhibitions in 3 libraries
Bournemouth
Dorchester
Poole
Improving skills for you, your community, your business

15. Getting the learners involved
Radio interview
Wessex FM in Weymouth
Talk at Bournemouth University as part of World Mental Health Day
Improving skills for you, your community, your business

16. Operational approach Something was wrong!
Started with online filling in of interest form
Call from one of team to arrange interview and course
Pressure of enquiries led to replacement of callback with self booking system
This resulted in many bookings which were not attended
Something was wrong!
Improving skills for you, your community, your business

17. Year 1 Developments 'Signposters'
These are people with direct links to the potential learners
e.g. Steps to Wellbeing Team, GP, Children's Centres, Job Centres, Counsellors, Carers groups etc.
Keep them informed s
Posters
Presentations
Improving skills for you, your community, your business

18. Lessons from Year 1 Plain English
Course Information, not project information
Simplify application process
Use as many forms of promotion as possible
Personal contact is key!
Improving skills for you, your community, your business

19. Year 2 Promotion Plans Think creatively about course inclusivity
including course information in video format
Make the course topics more accessible
Greater focus on target groups
coffee mornings within communities
surveying courses learners would like
different languages
Expand signposter network
Improving skills for you, your community, your business

20. Links
Link to the you tube video:
Improving skills for you, your community, your business