1. SWOT Analysis (General Information and Operations)
KASET PHATTANA
KHON KAEN BRANCH
26TH JUNE 2009

2. Strengths Existing resources (asset), Knowledge (know how),
Wisdom to go to free market

3. Old technology, Not clear future planning, Small market
Weaknesses
Old technology,
Not clear future planning, Small market

4. Opportunities
People
Food
Agriculture development
Demand for products

5. Threats
China
Japan
Korea
Challenge high technology
Free market

6. CONCLUSION
FROM THESE ANALYSIS THIS COMPANY HAS TO INTRODUCE TECHONOLOGICAL INNOVATION AS SOONER/URGENTLY TO SUSTAIN COMPETITIVENES & ALSO FOR FUTURE PROSPERITY
BY OPENING UP NEW MARKETS & EXPANDING PROUCTION, THE COMPANY CAN WITHSTAND THESE THREATS