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Published bySara Cross Modified over 6 years ago
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ME PLC – SWOT Analysis If any of you decide to do business studies, you will probably come across a common tool used by any business SWOT analysis Strengths: what are you good at? Weaknesses: what are your weaker areas? Opportunities: what options do you have? Threats: what could stop you? Helps to focus on activities where you are strong and help you see where the opportunities lie
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Swotting the Big Mac
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SWOT Analysis: McDonalds
Strengths Weaknesses Opportunities Threats Globally recognised brand Popular with children Quick food service Low costs per restaurant Large budget for advertising Limited menu Perception of unhealthy food High staff turnover Competitors - KFC, Burger King Trends in Healthy Eating Public distaste for big brands Litigation over fat & obesity New restaurant locations Healthy food options More choice Helping charities to reposition the brand
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Example Celebrity SWOT Analysis (who is it?)
Strengths Weaknesses Opportunities Threats Married to fame and fortune Very good looking Caring father Sporting skill Articulacy Temper has let you down before Occasional unreliability Questionable brainpower Injury Age Media fickleness Lack of alternative careers Partner…. Championship The future: Management role Modelling Films
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DID YOU GET IT??? IT was ……… DAVID BECKHAM!
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ME PLC – SWOT Analysis Your task now is to do two SWOT analyses
First do one for a celebrity of your choice (as practice) Then do one for yourself, you can use the descriptive words that you used earlier Your personal SWOT analysis will come in useful later when we look at goals when you have finished, you can print both off . If you wish you can show them to other people to get a second opinion
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Personal SWOT Analysis (use these prompts to help you)
Strengths Weaknesses Opportunities Threats What am I good at? Skills Talents Personality Achievements People that can help you What’s not so hot? What could you improve? Mental blocks Missing skills Personality But what could stop me? e.g Obstacles Accidents Peer pressure? Drugs? With those strengths, what could I do that I’m not doing already? e.g Future studies Further/Higher Education Career
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