1. ME PLC – SWOT Analysis
If any of you decide to do business studies, you will probably come across a common tool used by any business
SWOT analysis
Strengths: what are you good at?
Weaknesses: what are your weaker areas?
Opportunities: what options do you have?
Threats: what could stop you?
Helps to focus on activities where you are strong and help you see where the opportunities lie

2. Swotting the Big Mac

3. SWOT Analysis: McDonalds
Strengths
Weaknesses
Opportunities
Threats
Globally recognised brand
Popular with children
Quick food service
Low costs per restaurant
Large budget for advertising
Limited menu
Perception of unhealthy food
High staff turnover
Competitors - KFC, Burger King
Trends in Healthy Eating
Public distaste for big brands
Litigation over fat & obesity
New restaurant locations
Healthy food options
More choice
Helping charities to reposition the brand

4. Example Celebrity SWOT Analysis (who is it?)
Strengths
Weaknesses
Opportunities
Threats
Married to fame and fortune
Very good looking
Caring father
Sporting skill
Articulacy
Temper has let you down before
Occasional unreliability
Questionable brainpower
Injury
Age
Media fickleness
Lack of alternative careers
Partner….
Championship
The future:
Management role
Modelling
Films

5. DID YOU GET IT???
IT was ………
DAVID BECKHAM!

6. ME PLC – SWOT Analysis Your task now is to do two SWOT analyses
First do one for a celebrity of your choice (as practice)
Then do one for yourself, you can use the descriptive words that you used earlier
Your personal SWOT analysis will come in useful later when we look at goals
when you have finished, you can print both off . If you wish you can show them to other people to get a second opinion

7. Personal SWOT Analysis (use these prompts to help you)
Strengths
Weaknesses
Opportunities
Threats
What am I good at?
Skills
Talents
Personality
Achievements
People that can help you
What’s not so hot?
What could you improve?
Mental blocks
Missing skills
Personality
But what could stop me? e.g
Obstacles
Accidents
Peer pressure?
Drugs?
With those strengths, what could I do that I’m not doing already? e.g
Future studies
Further/Higher Education
Career