1. What do you see?

2. Tara Lovejoy: tara.lovejoy@chichester.ac.uk
Enterprise Bite Size Session 3: Developing business ideas using creative thinking
Tara Lovejoy:

3. The Course
10 weeks, every Friday 12:30 to 1:30pm with 1 hour after for 1:1 mentoring
If you would like to obtain a qualification, there may be possibility to achieve:
Level 1 Award in Exploring Enterprise Skills, or
Level 2 NCFE Award/Certificate in Developing Enterprise Skills

4. Today What is the difference between a product and service?
How can I think creatively?
What is the difference between ‘creativity’ and ‘innovation’?
How can I analyse if my idea is a good one?
What is the next step?

5. Product or Service
What is the difference between a product and a service?

6. What would you like to do?
You may want to run your own business, be your own boss, or earn some extra income
What enterprise ideas do you have?
Will you be providing products or services, or both?
If you are unsure about your enterprise project, work on the challenge activity provided

7. The Idea
There are a number of ways entrepreneurs come up with ideas, mostly through their own experience:
Identifying a gap in the market
Using products/services in a different way
Creating new technologies
Hobbies and interests
There are no bad ideas!.

8. The Idea Consider these products:
Amstrad founder, Sir Alan Sugar making computers affordable
Apple co-founder Steve Jobs with technological products in telecoms and IT
The Black Farmer founder Wilfred Emmanuel Jones, with gluten free products and Kettle Chips
The Body Shop founder Dame Anita Roddick introducing ethical shopping

9. What is Creativity & Innovation?
Having the ability to produce something new through imaginative skill
Generating and recognising ideas
Innovation:
Bringing ideas to life
Finding new solutions to existing problems
Being first of a kind
Forming change.

10. Creativity & Innovation

11. Creative Thinking
Taking your ideas from earlier in the session, use one of the creative thinking techniques to identify why customers will buy your products/services
Boardstorming (aka brainstorming)
Mind mapping
Dream incubation

13. Innovation & Customers
In pairs, review your results:
How is it creative or innovative?
Who is your target market?
What are your customer demands and needs?
What products and services will you offer and its potential develop and diversify?
What is the ‘niche’ – what makes your business stand out from the crowd

14. your burning questions

15. SWOT Analysis
A good tool to use when analysing yourself and your business idea
Complete one for you and your business
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

17. How to - Creative Thinking
Ideas
Write thoughts in journal
Question everything – be curious
Draw diagrams in colours
Jot down poems
Write down dreams

18. What have we learnt today? How did we answer today’s questions?

19. Mission - Core Values - Ethics
Homework
Research some businesses with strong ethics, core values and ethics such as: LUSH, Body Shop, Primark, Oxfam, Virgin
Next session we will be covering:
Mission - Core Values - Ethics

20. The End