1. (German Presentation/Schoki Doki)
SWOT-Analysis
(German Presentation/Schoki Doki)

2. Strengths Free Pens and free stickers means free advertising.
Different kinds of chocolate, everyone will like something.
Free Pens and free stickers means free advertising.
Only shop in Leer which sells only home-made chocolate, just one other shop which sells sweets.
It is located in the Mühlenstraße, which is the pedestrian zone so many people see the shop.
Almost everyone eats chocolate.

3. Weaknesses Chocolate might be too expensive for some people.
It´s a new shop with no brand awareness and no reputation.
The building rent is expensive because its on the main street.

4. Opportunities Expand the bussiness to different spots.
Really attractive front of the shop (especially for kids).
Start making other sweets.
Start selling the chocolate to other companies like grocery stores or confectioneries.

5. Threats
We have to observe if there is smelly emission and traffic access.
Some People might buy chocolate from supermarkets instead.
The production of cocoa beans.
If chocolate runs out worldwide the production will end.
another chocolate shop could be opened.