1. Global Marketing Meeting Amsterdam
2, 3 and 4 November 2015

2. Welcome!
13 Countries present – and even more countries connected
| 2

3. Welcome! Hos geldin Bem-vinda Céad míle fáilte Selamat Datang
Bienvenue!
Welcome!
Welkom!
Velkommen
¡Bienvenido! 欢迎
Witaj!
Benvenuto!
Vítejte!
Fáilte!
Được tiếp đãi ân cần
Ласкаво просимо
Willkommen
13 Countries present – and even more countries connected
| 3

4. Welcome In total 45 attendees 19 different nationalities
We miss Turkey and Czech 
14 man (31%), 31 women (69%)
16 newcomers (36%)
Three guest speakers, two cases, one jury
13 people in the organizing committee

5. Part of Nutreco Two global company brands
> 100 production plants in 29
countries and sales > 80 countries
11 R&D units
in 7 countries
Multinational
workforce of approximately
11,000 employees
Two global company brands
Local company brands in Canada & Iberia

6. Global Marketing: three business units
Global Marketing Product groups Brands
MaxCare
Premix brand
Hendrix
LifeStart
Animal Nutrition
Mixed Products
YAF
Animal Health
Models & Services
Milkivit
Sprayfo
Milkiwean
Farm-O-San
NutriOpt
Feed Additives
Feed additives
Models & Services
Selko
Fish Feed
Fish Feed
Models & Services
Skretting
Protec
Microbalance
Go-to-market channel for Selko is Trouw Nutrition
Reporting to Viggo Halseth, CinO
Reporting to Martijn Adorf, BU MD Feed Additives

7. Overview of the Branding & Communications Team
Mirella van de Sant
Elise van der Wulp
Nina Bollen
Henrieke van Praag
Philip Buist
Willeke Hondeveld
Sara Cuesta
Simone van Dijk
Across species
Jeanne van Nuenen

8. Overview of the Branding & Communications Team
Mirella van de Sant
Henrieke van Praag
Willeke Hondeveld
Simone van Dijk
Jeanne van Nuenen

9. Overview of the Branding & Communications Team
Elise van der Wulp
Total support, Trouw Nutrition branding
Nina Bollen
Brand registrations, brand portal, Showpad maintanance, overall support
Philip Buist
Database management, CRM and campaigning support across species
Sara Cuesta
Sustainability: supporting the business towards a more
sustainable way of ?
Vacancy
Trouw Nutrition company branding

10. Global Marketing Communication and Sales Support team
Mariana Segui
MarCom Specialist
Natasja Kargin
MarCom Assistant
Linda van Zutphen MarCom Specialist
Marinka van der Zwet
Internal Communications
Eric Rodriguez Martin
MarCom & Sales support Manager
Marlies Knaap
Global Sales Support Learning & Development
Mascha de Timmerman
Global Sales Support

11. Marketing Communication and Sales Support GLOBAL SERVICES
Selko Global Marketing Services
Mariana Segui
Marcom Specialist
Natasja Kargin
Marcom Assistant
Linda van Zutphen Marcom Specialist
Internal Sales
Marinka van der Zwet
FA Internal Communications
Eric Rodriguez Martin
MarCom & Sales support Manager
Global Sales Support Services
Marlies Knaap
Global Sales Support Learning & Development
Mascha de Timmerman
Global Sales Support

12. Brochures
25 October 2015

13. Objectives Better understand our customer’s needs
Use communications to create an interactive relationship with our customers (content, campaigns, on and offline media, apps)
Offer better and more profitable  propositions based on our customer knowledge (value propositions, campaigns)
Building the global company brand Trouw Nutrition

14. Program Day 1, November 2 Time Topic Speaker 11.00 – 11.15 Opening
Elise van der Wulp
11.15 – 12.15
Trouw Nutrition positioning, strategy & vision on end-user engagement
Richard Maatman
Director Global Marketing Animal Nutrition
12.15 – 12.45
“Our experience level and ambition in end-user engagement”
Henrieke van Praag 
12.45 – 13.30
Lunch
13.30 – 18.30
13.30 – 14.45
14.45 – 15.00
15.00 – 16.00
16.00 – 16.30
16.30 – 18.00
18.00 – 18.30
Inspiration from different industries
End-user engagement in the integrator industry
Short discussion
End-user engagement in collaboration with distributors in Agribusiness
Short discussion+ break
End-user engagement in Pharma
Discussion 
Henry Arts Marketing Director, Pas Reform & Bouke Hamminga Director International Sales & Business Development, Pas Reform
Robbert van Dijk
International marketing & e-business manager – Kramp
 All
 Stefan Piekosz , Marketing director - MSD
18.30
End of day 1
19.00 / >
Drinks and dinner
All

15. Program Day 2, November 3 Time Topic Speaker 08.30 – 08.45
Recap day 1, objectives day 2
Elise van der Wulp
08.45 – 09.45
What have we learnt?
Discuss ideas and improvements for our own organization
Elise van der Wulp/ All
 Per group
09.45 – 10.15
Engage with 2 real life cases
An integrator in poultry
A dairy farmer (A distributor can be part of this)
Andre Brand
Mirella van der Sant
Jac Bergman
10.15 – 10.45
Break
10.45 – 11.30
4 steps in creating end-user engagement
Lourens Kwakman
11.30 – 12.15
13.15 – 14.00
Workshop 1
(Choose 1 out of 3)
 Workshop 2
Campaign management, Willeke Hondeveld
Social Media Cases, Alessandro Roppa, Intan Anggraeni
Content marketing the new Advertising , Lourens Kwakman
Lunch
14.00 – 18.00
Working on case
Guided by Trouw Nutrition specialists
hr->
Social collaborative event in Amsterdam centre
All

16. Program Day 3, November 4 Time Topic Speaker 08.15 – 08.30
Recap Day 2, Objectives Day 3
Blanca Villegas
Marketing Manager Canada
08.30 – 09.00
An interesting idea for a global campaign
Alessandro Roppa
Marketing Manager Brazil
09.00 – 09.45
Trouw Nutrition website Future Focus
Ilse Bomers
Business Application Specialist Commercial-IT
09.45 – 10.15
Break
10.15 – 12.00
Group presentations to customers
15 minutes per team
(including 15 min break)
Groups
Jury:
Chiel ter Heerdt - Marketing manager Lohmann Poultry;
Nice Vreeburg – Vetvice/ Cowsignals;
Leon Hendrix - Creative director/ Owner Centagon;
Richard Maatman - Global Marketing Director TN;
12.00 – 12.15
Jury Break
12.15 – 12.45
Selection of the best approaches
Jury
12.45 – 13.00
Wrap up
Elise van der Wulp
13.00 – 13.45
Lunch