2. This Webinar The Psychology Behind All of This
The Product Launch Advance Preparation
The Launch Sequence
Multiple Layers to the Launch
Product Launch Funnel
Everything Required to Have in Place BEFORE You Launch
YouTube Live Streaming

3. The Psychology Behind All of It
Believe
See the end result
Take continuous action

4. The Product Launch Advance Preparation
Determine the Offer
Product Name
URL
Back-End Ready
Product Completed or Designed
Auto Responders
Sales Process
Ads, Copy, Auto Responders
The Giveaway / Freebee

5. The Sequence for the Launch
Ads/ s
Opt-In
Page
Delivery of Event / Training or Giveaway
Offer / Sales Page
Follow-Up (multiple s)

6. Replays / Additional Training
Product Launch Funnel
Free Content
Free Webinar(s)
At Launch
Webinar Replay
Promotional s
Cart Opens
Promote
Replays / Additional Training

7. Considerations Be fully available during your launch
Answer questions as they come in
Anticipate additional questions
Give unconditionally
Follow up
Follow up often
Share other success stories (if you have them)

8. Your Prospects: Imagine MMFI
Focused on what the prospects want
Always stay open to giving more
Give extra bonuses

9. Bonuses
When making an offer / or an invitation, be sure to offer bonuses to help the prospect make a buying decision
Think of something of great value that may inspire a prospect to buy
What do you have? Or What could you create?
1 on 1 time with you
An audio
Another program
A Live Event

10. Your Freebees / Giveaways / Events
The process of launching a product typically starts with giving something away
Have people opt-in
Collect their name and address
Example:
Forwarded to:

11. Selling During Your Event
How to EFFECTIVELYand EASILY Sell / Invite People to JOIN / Sign up / Register / Take Action

12. Bob Proctor said …
“When you learn how to sell you’ll never go hungry a day in your life!”

13. This Technique Useful for: Free Events / Speaking Engagements / Interviews / Webinars
An Opportunity for YOU to Sell, Build and Expand Your Business
Build Relationships
Create a Bond
Establish Credibility
Engage Others
Garner Trust

14. Why My 7 Step Process Works
Infallible
Easy
Effective
Efficient
Seamless
Smooth
And It is Proven!

15. The 7 Step Process The Promise The Reason Handle Objections
The Story / Stories
The Cost of Not Following Through
The Benefit(s) When You Do Follow Through
The Call to Action

16. The 7 Step Process Example – 20 Minutes
The Promise – 1 Minute
The Reason – 1 Minute
Handle Objections – 1 Minute
The Story / Stories – 8 Minutes
The Cost of Not Following Through – 1 Minute
The Benefit(s) When You Do Follow Through – 1 Minute
The Call to Action – 8 Minutes

17. Step #1: The Promise
They are expecting to receive something (Information / Inspiration / Tips / Points / To-Do’s)
What will they get by listening to YOU
Get them excited about what you are about to say
Inspire them with what’s possible

18. Step #2: The Reason Why they should listen to you
Quickly – What you have accomplished
Focus this on what you’ve done / achieved and/or who you have helped and what they have accomplished
And WHY it is important to them!

19. Step #3: Handle Objections
Think about what the objections would be for the people in your “audience” and be sure to address them NOW
List all of the possible objections
Cover off all objections
Cover these off in rapid fire

20. Step #4: The Success Story
Your success
And/or
Other people’s success
Your client’s success stories

21. Step #5: The Pain of NOT Following Through
What could it have cost you if you didn’t follow through?
What could it have cost your clients if they didn’t follow through?
What will it cost (the audience) if they don’t follow through?
Share the answer to this!

22. Step #6: The Pleasure of Following Through
Summarize how your life has changed/benefited by following through
Talk about how other’s have benefited from following through
Remind them of the success stories you shared (in summary)

23. Step #7: Call to Action
It is at this point in the call that you invite them to work with you further
Sometimes called “continuing education”
“For those of you who are committed to taking this further”
If you are “serious”
This is more of the selling part however the entire presentation is “selling”

24. Options for You to Deliver Your Free Webinars
YouTubeLive
GoToWebinar (paid service)
Create Videos in Advance (using any of the services taught in the last webinar i.e. Camtasia)
Instant Teleseminar (paid service)

25. YouTube Live https://support.google.com/youtube/answer/2474026?hl=en

27. Recommendations
Prepare
Practice
Perfect

28. Open Q & A