1. Improving Access to Key Census Bureau Data: Introducing Census Business Builder 2.0
Small Business and Regional Analyst Editions
Tennessee State Data Center Data User Conference
November 18th, 2016
Presented by:
Andrew W. Hait
U.S. Census Bureau

2. A Change in Customer Focus
Serving our customers
“Power Users” vs Others
Underserved customers
Small businesses and entrepreneurs
Regional Planning groups
Ongoing tool changes
We’ve served power users well in the past
Knowledgeable about Census programs
Statistically savvy
Patient
Haven’t served more entry-level users well, but beginning to see a shift in this focus with changes to our tools (plus new ones)

3. Census Business Builder Guiding Principles
Easy to use
Customer focused
Census data and more
Leverage existing Census investments and current technologies
Free
Easy to use (4 steps, no complex Census terminology, etc.)
Customers involved in tool design an content from onset
ACS, EC, CBP, and NS data from Census PLUS consumer spending data from Esri (later versions will add users own data)
Small = transportable/personalizable
Esri investment, plus TIGERWeb and Census API

4. CBB Home Page Key Features: Promo Video Tutorial Videos
Key Features:
Promo Video
Tutorial Videos
Flyers, Fact Sheets, FAQs, Help
Tool Links

5. Access to all industries via full NAICS search
What’s New for CBB: SBE 2.0
Now Mobile-Optimized
Access to all industries via full NAICS search

6. Expanded and customizable data dashboard
Map data download
Expanded and customizable data dashboard

7. New and updated data variables

8. All new interactive, downloadable, and printable report

9. Build your region by County or City/Town
What’s New for CBB: RAE 2.0
Build your region by County or City/Town

10. Separate reports for entire region and region parts

11. Separate reports for entire region and region parts
Detailed report with Business Comparison of owner’s race, etc.

12. Closing
CBB (and the data in it) can be extremely useful to you and your customers
Promote business growth in your area
Better understand a business’ customers
Applying for grants
Use CBB and help us promote it
Pass the word to your colleagues
Send us Feedback!
What should we add/change?

13. Questions?

14. Andrew.W.Hait@census.gov (301)763-6747
Thank You!
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