1. Convenient, Tasty Snacks, Without an Epi-Pen
AllerGanic
Convenient, Tasty Snacks, Without an Epi-Pen

3. AllerGanic Granola Bars
Allergen Free Granola Bars
Omit 8 most common food allergens, including nuts, gluten, soy
15 million American with food allergies
2010 granola bar sales were $1.7 billion
Sold in supermarkets, organic grocers, and online retailers
Diverse team with a common passion for organic foods

4. Why AllerGanic?
For consumers with food allergies
Food processing makes many foods uneatable
Most allergen afflicted individuals spend more time preparing food, and value convenience more

5. Potential Market
Limiting distribution to the western US
Potential market size is 2.8 million consumers
Market will grow faster than population due to 3% growth in food allergy population
Organic foods growing at 15% annually

6. Market Segmentation
Primary Segment:
Allergen Afflicted individuals
Conduct extensive research
Spend more time preparing food
Shop at organic establishments
Sub Segments
Parents
Young adults

7. Market Segmentation
Secondary Segment:
Gluten-free consumers
Similar psychographics to primary segment
Shop at chain retailers

8. Competition
Allergen Free Competitors
Brands such as Nonuttin’, Angie’s and Orgran that offer snacks such as trail mix, muffins, crackers, and chips
Enjoy Life offers similar products
Home made granola bars, fruits and vegetables
Established producers exist, but none with a commanding market share
Most are regional and local producers

9. Competition
Organic granola bar competitors
Kashi, Nature Valley
Have large market share and substantial brand equity
Unlikely to compete due to cross contamination

10. Product Development
Basic product is developed
Need to refine exact formula
Requires flavor specialist and a month
Equipping facilities for production
4-6 weeks

11. Marketing Plan
Focus on awareness, information, trial use
Advertising
Banner ads on food websites
Full page ads on food articles
State excellent taste and allergen free
Emphasize convenience

12. Marketing Plan
Sales Promotions
Advertisements direct consumers to website
Offer free coupon in exchange for consumer information
Spur trial use, build consumer database, and inform expansion decisions

13. Marketing Plan
Personal Selling
Focus on increasing distribution to supermarkets, organic grocers, and online retailers
Search Engine Optimization
Include many words that consumers will use in search engines

14. Administration Staff
CFO- Jesse Fisker
COO- Zack Hood
Marketing and personal selling
Phil Howard and Jason Perry

15. Industry
NAICS:
Granola bars and clusters
RMA industry averages

16. Income Statement 2013 2014 2015 Net Sales 250,000 100% 317,500 403,225
Gross Margin
112,500
45%
169,875
54%
242,741
60%
Operating Income (Loss)
-20,000
-8%
19,875 6%
61,141
15%

17. Selected Balance Sheet
Cash
200,000
Net Fixed Assets
172,000
Total Assets
462,200
Equity
209,400

18. Our Needs What: $200,000 Why: Purchase machinery, pay bills
When: 2013, for first 18 months
How: 40% of stock, buyback within 10 years for $1,000,000
Or else, what: personal debt by 2014

19. Questions?