1. Property Profile and Market Analysis James and Kellie
11501 Northpark Ave North, Seattle 98113
Prepared by:
John Madrid, Source Real Estate
July 15, 2005

2. About Source Real Estate
My Background
• Seattle native with thorough knowledge of area neighborhoods and market trends
• Over 15 years living in the North Seattle area. Currently in Wallingford.
• Member of National Association of Realtors and Seattle/King County Association of Realtors
• Accredited Buyer’s Representative designation, the benchmark for of excellence in buyer representation
• 10 years of extensive sales, marketing, business development & negotiation experience with Microsoft Corporation
• MBA in Marketing from University of Michigan and BA from University of Washington
• Certificates in Construction Management & Residential Design
• Consultant to University of Washington Business School and Seattle area Fortune companies
• Member of Seattle Works Board of Directors
• Results driven and passionate for both real estate & providing outstanding service
About Source Real Estate
• Since 1991, the professionals at Source Real Estate have helped over 3,000 Northwest families enjoy home ownership
• We are a small, local team of customer focused professionals
• We embrace technology to deliver outstanding value to our customers
• We are dedicated to giving you great, personalized service and saving you money

3. How Source Real Estate Will Save You Thousands
• Typical real estate transactions cost 3% for the Listing Agent plus 3% for the Selling (Buyers) Agent
• Many homeowners think this is too much and we agree
• We provide full service but represent you for only 1 ½% Listing Office commission
• We encourage you to pay the typical 3% Selling Office commission for maximum Realtor cooperation
• Your total commission is 4 ½%
• How much can you save? See below for what your savings could be on a variety of sales prices:
Sales Price
Typical 3% Listing Office Commission
Source Real Estate Listing Office Commission
Savings
$800,000
$24,000
$12,000
$600,000
$18,000
$9,000
$400,000
$6,000
$300,000
$4,500
How Are These Savings Possible?
• Technology has made it much easier to buy and sell a home, we pass the savings onto you
• In 1997, 18% of buyers used the Internet to search for their home
• In 2003, 65% of buyers used the Internet
• Today, 100% of Realtors used the Internet to search for homes for their clients
• The fundamentals of marketing a home still count
• 86% of buyers work with a Realtor
• 69% of buyers used yard signs in their home search
• 48% of buyers used open houses in their home search
• Buyers use multiple sources of information in their home search

4. When You List Your Home with Source Real Estate
You Get the Best of:
• Internet Marketing – your complete listing is posted to the Northwest Multiple Listing Service (NWMLS) and automatically downloaded to some of the areas top websites including:
- Source Real Estate
- Coldwell Banker
- Windermere
- John L Scott
- Realtor.com
• Professionally photographed and design full color flyers
• Yard signage
• Broker and Public open houses
• Aggressive marketing to Realtors – I follow-up on every showing
• Help you set the optimal price for your home based on comparable homes recently listed & sold
• Be objective and provide valuable feedback with regard to preparing your home for sale
• Aggressively market your home to both Buyers and real estate agents
• Keep you updated
• Serve as your advocate by qualifying and negotiating with prospective Buyers to make sure you’re getting top dollar
• Negotiate the sales contract on your behalf
• Comply with the disclosures required by law
• Provide an estimate of the closing costs and net proceeds
• Help you prepare for a smooth closing of the transaction
• Assist with Buyer financing, as appropriate
What Else Will I Do For You?

5. Pricing Plan for Your Home
• 4 “P’s” of how quickly a home sells
• Product = the home itself; # of beds/baths, sf, age, style, condition, etc
• Place = location; proximity to parks, schools, bus lines, shopping/dining, busy streets, etc
• Price = list price; absolute and relative to competition
• Promotion = marketing; MLS, open houses, flyers, follow-up with agents and buyers
• While your agent is primarily responsible for the Promotion piece of the mix, I can advise you on the other elements
• Though a Comparative Market Analysis (CMA) is one of the best tools for determining what a home might sell for, ultimately the marketplace will determine the true value
4 Excitement Price Points that will determine sale success:
• Priced above market value and showable = Generates low excitement
• Priced right and not showable = Generates medium excitement
• Priced above market value and not showable = Generates very low excitement
• Priced right and showable generate max excitement
This graph illustrates the importance
of pricing your home at a realistic price
from the very beginning. A property
attracts the most excitement and interest from the market when it is first listed. The highest chances of a sale occur when its new to the market.
Activity 1 2 3 4 5 6 7
Time on Market in Weeks

6. Why Now Is A Great Time to Sell
• Sellers Market = more buyers then available homes
• Well priced homes may receive multiple offers and sometimes above the list price
• Homes are selling fast – sense of urgency driving up average prices
• Interest rates are still at historic lows which means more people can afford more home
• Above conditions are not expected to last indefinitely
• The closing date – When does the Buyer want to take title?
• Date of possession – When does the Buyer want to take possession?
• The earnest money - Look for the largest earnest-money deposit possible; since it is forfeited if the buyer backs out, a large deposit is usually a good indication of a sincere Buyer
• Fixtures and personal property - Check the list of items that the buyer expects to remain with the property and be sure it’s acceptable
• Repairs - Determine what the requested repairs will cost and whether you’re willing to do the work or would rather lower the price by that amount
• Contingencies - See what other factors the Buyer wants met before the contract is final. Inspections, selling a home, obtaining a mortgage, review of the contract by an attorney?
Set time limits on contingencies so that they won’t drag on and keep your sale from becoming final.
• Contract expiration date - How long do you have to make a decision on offer?
Reprinted from REALTOR® Magazine Online by permission of the NATIONAL ASSOCIATION OF REALTORS® Copyright 2003
7 Terms to Watch For in a Purchase Contract

7. Low Cost Ways to Sell Your Home for More
• Trim bushes so they don’t block windows and cut down on light
• Add new barking around plantings
• Buy a new doormat
• Put a pot of bright flowers (or a small evergreen in winter) on your porch
• Put new doorknobs on your doors
• Put a fresh coating on your driveway
• Edge the grass around walks and trees
• Keep your garden tools out of site
• Be sure kids put away their toys
• Buy a new mailbox
• Upgrade the outside lighting
• Use warm, incandescent light bulbs for a homey feel
• Polish or replace your house numbers
• Clean your gutters
• Put out potpourri or burn scented candles
• Buy new pillows for the sofa
• Buy a flowering plant and put it in a window you pass by frequently
• Make a centerpiece for your table with fruit or artificial flowers
• Replace heavy curtains with sheer ones that let in more light
• Buy new towels, shower and soap
• Put a seasonal wreath on your door1
11 Steps to Preparing for an Open House
• A clean home is essential; dirt will turn off a prospect faster than anything
• Mow your lawn, and be sure toys and yard equipment are put away
• Set out potpourri or fresh baked goods for a homey smell
• Set the table with pretty dishes and candles
• Secure your valuables, jewelry, and money. Although your Source Real Estate agent will be on site during the open house, it’s impossible to watch everyone all the time.
• Turn on all the lights. Even in the daytime, incandescent lights add sparkle
• Send your pets to a neighbor or take them outside. If that’s not possible, crate them or confine them to one room (a basement or bath)
• Consider removing one or two major pieces of furniture out of every room to create a sense of spaciousness
• Put away kitchen appliances and personal bathroom items to show more counter space
• Lay a fire in the fireplace or put a basket of flowers there if it’s not in use
• Turn on the sprinklers for 30 minutes to make the lawn sparkle
Reprinted from REALTOR® Magazine Online by permission of the NATIONAL ASSOCIATION OF REALTORS® Copyright 2003

8. Moving Tips for Sellers Items to Be Left for the New Owners
• Give your forwarding address to the post office, usually 2 to 4 weeks ahead move
• Notify your credit card companies, magazine subscriptions, and bank of the change
of address
• Develop a list of friends, relatives, and business colleagues who need to be notified
of the move
• Arrange to have utilities disconnected at your old home & connected at new one
• Cancel the newspaper
• Check insurance coverage for move. Usually movers only cover what they pack.
• Clean out appliances and prepare them for moving, if applicable
• Note the weight of the goods you’ll have moved, since long-distance moves are usually billed according to weight.
• Have a “first open” box with the things you’ll need most—toilet paper, soap, trash bags, scissors, hammer, screwdriver, pencils and paper, cups and plates, water, snacks, and toothpaste.
• Owner’s manuals for items left in the house
• Warranties for any items left in the house
• A list of local service providers—the best dry cleaner, yard service, etc.
• Garage door opener
• Extra sets of house keys
• Code to burglar alarm and phone number of monitoring service if not discontinued
Reprinted from REALTOR® Magazine Online by permission of the NATIONAL ASSOCIATION OF REALTORS® Copyright 2003
Items to Be Left for the New Owners

9. Useful Links and Numbers
• City of Seattle -
• Seattle Public Schools -
• Seattle PI –
• Seattle Times –
• Seattle Times School Guide -
• Seattle Time Neighborhood Guide -
• Seattle Times/PI Un/Subscribe -
• US Post Office Change of Address -
• Gas - Puget Sound Energy
• Electricity – Seattle City Light
• Garbage/Water/Sewer – Seattle Public Utilities
• TV/Internet – Comcast
• TV – Direct TV
• Phone/Internet – Verizon
• Phone/Internet – Qwest