1. Atlantic Airways
Team 4 (from left): Susan Muthoni Jørgensen, Linda Ligori, Jonah Cabrera Jacobsen & Hanne Sofia Anderson

2. Methodology: Business Model Canvas Value Chain Boston Model
Strategy Canvas
Atlantic airways annual report 2014

3. Human Resources Management A
Executive management
Auditing M
Suppo r t
Ac t i
v i t i es
Firm Infrastructure
Finance
Board of directors
Human Resources Management
Recruting
Training A
Technology Development
RNP AR.01
Airbus fleet 319
AW139
Procurement
Helicopter leasing R
Inbound
Logistics
Operations
Outbound Logistics
Marketing & Sales
Service G
Service onboard
SAR operations
Offshore support
Domestic transport.
Duty free Operations
Mail transportation
Charter operations
Customer support
Check-in options
In-flight catering
Free of charge luggage
Cargo
Mail
Fuel
crew scheduling/IT system.
Flight Scheduling/Helicopter SAR sheduling
Aircraft and Helicopter acquisition
Route selection
Safety Management
Leasing operations
Advertising
Sponsoring
Webpage
Facebook
Star Alliance
Visit Faroe Islands
Agents
Ticketing system I N
Primary Activities
Background:

4. Source: http://www.worldmapoftop27.xyz/map-of-europe-2/
Hattarvík
Kirkja
Source:
Froðba
Airplane Route
Charter Flight
Helicopter Route

5. Boston Model High Marketing growth % Low High Low
2 Bell 412
BGO
High
EDI
AW 139
PMA
Marketing growth %
REK
BCN
CPH
Low
AAL
BLL
EGY MI
High
Low
Relative marketing share

6. Strategy Canvas for AA Offerings AA Ryanair High Low Seating Choices
Strategy Canvas for AA
High
Average with other companies
Ryanair
Offerings AA
Low
Seating
Choices
Friendly
Services
Frequent
departures
Meals
High
Connectivity
Advanced
technology
Price
Lounges

7. Financial ratios Atlantic Airlines 2014 Ryanair 2014 Revenue 573.736
Financial ratios
Atlantic Airlines 2014
Ryanair 2014
Revenue
Net profit after tax
16.523
522.8
ROCE
5.66%
76.18% OM
4.55%
13.07%
EPS -
62.59
ROE
7.65%
15.94%
Operating expenses
CASM
1.85
0.00 AU
23.03
8.81
ASM
,419
TRASM
2,15
50,78

8. Strengths: Weaknesses: Government links
Partnerships ( Statoil, airbus, etc)
Community loyalty
Star Alliance
Weaknesses:
Unaffordable cost-structure
Monopoly
Too narrow target group
No benchmarking

9. Thank you