1. Marketing Yourself Online
With Raj Sidhu & Bryony Wills

2. 1. What it means to market yourself online
2. Why it makes sense to build an online presence consistent with your career goals
3. How to market yourself online
You will leave here knowing….

3. Richard Howard emails help@uber.com in December 2011
“Hey, I would love to work with you guys. I live in London. Are you coming to London?”
“The Launchers”

4. If his LinkedIn is Tech based, but his Twitter relates to banking?
What if he doesn’t have a Facebook profile?
What would you do before replying?
What websites might you visit – what are you looking for on each site?

5. So what does this tell us?
Thoughts from the session…
Twitter feed is perhaps representative of personal interest – so diverging interest can be ok.
Approximately 50/50 split for those choosing to reply to Richard Howard
Majority of people are comfortable with Richard not having a Facebook profile

6. They all email you this week…
Kellie Clenton
Nickala Torkington
Hannah Cackett
They all you this week…
“Hey, I would love to work with you guys. I live in London. Can I be of help?”

7. What surprised you the most…
What you’ve learnt…
Use Privacy Settings!
Different people can see the same information very differently
“I feel like I know this person after 20 minutes of searching for them online”
What surprised you the most…
How much you can tell about someone by their online presence
How easy it is to be judgmental
The percentage of employers using social media to pre-screen candidates

8. What do you want your online presence to say about you?

9. How closely does your partner’s online presence align with their objectives?

10. What will you take away from this session?
Action Plan: Top 3 steps
What will you take away from this session?

11. Insights
Think of three tips that you would give someone who hadn’t been able to make this session. any insight to Weronika on
Ask the participants to write up three