1. Marketing and Recruiting
Presenter’s Name(s)

2. Why Recruit? “If you aren’t recruiting, your crew is dying.”
Picture this:
Boys in a troop are looking for more excitement
Bring in some girls and other friends
Youth graduate from high school
Crew is no longer active
MISSION IS NOT ACCOMPLISHED!
CREATED BY CR VENTURING, 2016

3. How to Recruit Places to Recruit
After school meetings, notices in school, church, teen center, student union, outdoors stores, Scout troops
What Works:
By youth (Peer to peer recruitment), Food, Being co-ed, Have all ages, Start of high school, Going to an activity- easier the better, Use different media (Facebook/ Twitter), Hook them before making them sign
What Doesn’t Work:
By adults
CREATED BY CR VENTURING, 2016

4. Tools Peer to Peer http://www.venturing.org/ marketing-toolbox.html
Personal Contact
Activity Interest Survey
Publicity & Promotion
CREATED BY CR VENTURING, 2016

5. Venturing-Specific Recruiting
When? All the time!
Invite friends to events
Holding a special recruiting event? Think “Spring” or “Fall”
Something fun and simple
Don’t overwhelm them, but still let them know what we’re about
Example- crew open house
Find siblings and parents already in regular Scouting
CREATED BY CR VENTURING, 2016

6. Places to Market Boy Scout Round Table
Social Media (Facebook, Twitter, Instagram, etc.)
School
Camp Staff
OA Events
University of Scouting
Municipal Service Events
Trainings
Other big Scouting events
CREATED BY CR VENTURING, 2016

7. Best Marketing Tools YouTube videos
Poster boards with lots of pictures at events
Scouts in their uniforms
Peer-to-peer
Social Media (Facebook, Twitter, etc.)
Backdating Calendar for event
Use national/region/area website calendars/newsletters
CREATED BY CR VENTURING, 2016

8. Best Marketing Tools Save the date Flyers Pamphlets
Handouts of any sort
Pictures
Past experience
Personal feedback and recommendations
Sometimes talk to parents to get their middle- schoolers involved
CREATED BY CR VENTURING, 2016

9. Further Information Recruiting: http://venturing.org/recruiting.html
Marketing:
Photos:
CREATED BY CR VENTURING, 2016

10. Questions? Presenter’s Name(s)
Contact Information