1. Crafting the Perfect Portfolio Website
Some tips and tricks

2. 1. Know your audience Who are you targeting?
Consider who will be viewing your portfolio
Potential clients
Potential employers
Head-hunters

3. 2. Putting all your work up
Potential clients and employers will not go through all your work
You need to curate your work carefully
You can put in all your work, but it needs to be organized well

4. 3. Putting very few work up
The opposite is just as bad
Too few works can leave a bad impression
Don’t be afraid to show “student work” or “personal projects” if you don’t have many commercial work to show

5. 4. No explanation Don’t think that your work is self-explanatory
Remember who your target audience are. What would they want to know?
Eg. What was the brief? When was this work done? How was it done? Was it an individual project or team collaboration? What was the big idea/concept?
Adding notes, WIP sketches, showing the design process, makes the work so much more interesting.

6. 5. Incomplete personal information
You need a clear explanation of who you are in your “About me” page
Showcase your personality
Where are you located?
What are you currently doing? Working fulltime? Freelancing?
What’s your design aesthetic/ art direction?
HOW TO CONTACT YOU <- don’t just give personal social media pages please…

7. 6. Mobile friendly
Always make sure your portfolio looks just as good on a small screen.
Are your images too small/tiny on a small screen? Are they too big/bulky to load on wifi/mobile data?

8. 7. Out dated and without a purpose
You need to constantly update your portfolio to keep it fresh
Sign up for Google Analytics to track your visitors
Know the purpose of your portfolio website: Looking for freelance projects? Looking for permanent employment? Building a reputation?
Make sure it is stated clearly on your website
Last but not least, look at other professional’s portfolio websites for inspiration